I helped lead the creative direction for the launch of Jamba’s smoothie-inspired powdered drink mix sticks, collaborating closely with Jamba’s in-house copywriter and creative director.

The role included concepting photoshoot ideas, developing detailed storyboards, and setting the visual and narrative tone for the campaign. From there, photographers, videographers, and animators brought those ideas to life, while I helped create a suite of static paid media assets to support the launch.