The Poshest Pooch | Brand Identity for Mobile Dog Groomer

The Poshest Pooch is a mobile dog grooming business based in Atlanta, Ga. They travel around the Atlanta area providing high-quality grooming services with flair.

Together with my sister and creative partner, I helped develop branding that reflected their playful, upscale identity. This work was applied across their truck wrap, website, and social media presence.

Logo suite

Color palette + typography

Brand Style Guide

Mockups

Before designing anything, we met with our client and discussed their goals for The Poshest Pooch, brand values, and attributes that they wanted to be reflected in their branding. Next, we identified keywords that stuck out to us and created various mood boards to get a sense of the style they preferred. This was the final mood board and color palette.

We used a serif font and customized the typeface to add more playfulness. The script “The” adds an extra flair while the dog illustration with the bowtie represents the bowties the dogs wear after getting groomed.

View the full case study: