Branding & Website For Music Artist | Alaina Pamela
Samantha Glassman
Branding & Website For Music Artist
Alaina Pamela is a singer and producer. Her unique sound is described as “pop mystique,” with a touch of whimsical and elegant. She uses the magic and power of her music to transport and move us. As she looks within herself to make her music, the sound embodies her personal experiences, as she serves as a place of personability and positivity.
Together with my sister and creative partner, I created a complete rebrand and website redesign that captures a dreamy, elegant, fairytale-inspired vibe, from custom typography to thoughtfully edited photos, bringing her vision to life.
Brand Strategy
Before designing anything, I sent the client a form where she elaborated on her brand goals, brand values, and attributes that she wanted to be reflected in her branding.
Brand Keywords
Next, I identified keywords to describe how she wanted her brand to feel.
Whimsical
Elegance
Empowering
Passionate
Mystical
Pop Mystique
Cinematic Pop
Next Steps
After discussing the client's answers on the questionnaire, I worked on some brand concepts and presented them to the client
Concept Exploration
I helped develop three unique branding concepts, each with its own imagery, logo, and moodboard, designed to reflect the vibe our client described while remaining visually and conceptually distinct from one another.
Developing the Final Brand Identity
After a couple of iterations, playing around with the color palette and the type – here is the final branding!
Brand Moodboard
Here is the final brand mood board and color palette.
Logo Design
I customized the type by blending an elegant script with a serif font and adding decorative flairs to the A’s, creating a dreamy, one-of-a-kind, fairytale-like feel.
Website Design
Alaina Pamela’s website redesign showcases her dreamy and whimsical aesthetic with a layout that highlights her music and personal journey. From custom typography to thoughtfully edited visuals, the site captures her elegant, fairytale-inspired vibe while ensuring an intuitive user experience that resonates with her audience.
I edited photos to create a dreamy feel feel and chose font pairings that fit the style, making sure it all ties together. View the full website here.
View the full case study:
"I'm an artist manager and was eager to get help with a rebrand for my client Alaina Pamela! Samantha and Danielle do a fantastic job of laying out their process step-by-step, with clear instructions and a timeline. They are thorough in their questions to really understand the client and their aesthetic, making the process move along much quicker."
Skyleigh Ann | Leigh Ann Mgmt
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Posted Jun 12, 2025
Full brand identity suite and modern Squarespace website for pop musician, Alaina Pamela.
