Summerfield Social Club | Brand Design for Golf Club

A client came to me to create a home base bar for young (22-45 year old) cool/hip/modern golfers.

The branding I created was for the initial investor deck for the club side of the brand. Other parts of the brands would include golf tournaments, meet-ups, and clothing/accessories.

I worked through some different brand concepts for this brand, but ultimately the client went with this look/feel that was both modern and nostalgic – establishing a high-end feel that would attract young golfers.





Services

• Logo suite + color palette

• Brand icon

• Brand Mood board

• Merchandise Concepts

• Brand Guide Book



keywords: high-end, retro, nostalgic

Primary Logo





Alternate Logos + Icon





Merchandise