Brand Redesign

My sister and I visited a local donut shop in Charlotte, which specializes in vegan donuts in a variety of different flavors. Off the beaten path, Pepperbox Donuts felt super down-to-earth, yet creative and innovative. They had a variety of donut options. We didn't feel that their current branding reflected the uniqueness and quality of their food, so we decided to create a concept rebrand to reflect more of how the atmosphere felt. We incorporated more color and playfulness into the rebrand while keeping the hand-drawn, down-to-earth look.

Project Details

• Logo suite + color palette

• Collateral (coffee cup, donut box, takeout bag design, loyalty card and stickers)

• Menu Design

• Social Media Templates

Moodboard + Color Palette

Branding Materials

Social Media Posts