DocStation

DocStation is a healthcare SaaS company, that helps pharmacies of all sizes scale clinical operations and secure reimbursement.

I worked with the team last year to establish a visual direction for their social media and designed a variety of social media templates for 13 different content pillars.

🤝🏻 Client Collaboration: I met with the client to discuss their vision and goals, then created a reference deck with visual inspiration, color palette, and post designs.

✨ Content Strategy: I worked with the client to develop content pillars to guide post themes and ideas.

🎨 Visual Direction: I researched competitors and explored multiple aesthetic directions. The client selected key elements to shape DocStation’s visual identity.

🧚🏻‍♂️ Custom Social Templates: I designed a cohesive set of templates for 13 content pillars, ensuring variety while maintaining a unified look.

Along with the templates I provided a sample grid for how to use the posts I created.