Transform Your Brand: Branding Starter Package

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About this service

Summary

Who should consider this package:

This package is for you if you're looking for a logo suite for your brand/business, whether you're starting from scratch or in need of a refresh. We will work together to establish core visuals that best reflect your brand. My goal is to help you define your brand, visually and strategically so we will also work together to establish a brand that differentiates itself from others.

What our process will look like:
  • 🤝🏻Step 1: A 1:1 meeting to discuss your vision, and goals for working together and establish deliverable timelines. I will ask for 50% of your total deposit upfront before we begin the process.
  • Step 2: Brand Strategy and Target Audience. I will conduct research on your target audience and come up with brand keywords that will best represent your brand.
  • 🎨 Step 3: Establishing a Visual Direction. After we establish brand keywords, I will create a personalized mood board establishing the visual direction of your brand.
  • 🧚🏻‍♂️ Step 4: Logo Variations. I will work to create 3 different logo variations. You will then choose one to build off.
  • 💙 Step 5: Color Palette + Typography We will decide on a color palette and I will incorporate this into your logo suite. We will then choose around 3 fonts for your brand identity.
  • 🖊 Step 5: Revisions Revisions Revisions. Sample drafts will be sent + a discussion of any edits if needed. We can do up to 2 rounds of revisions.
  • 👏 Step 6: Project delivery. Yay! we made it 🥳 🎉. I will send over your logo files in various formats, your brand mood board, and brand guide with your logos, colors, and brand strategy. if you would like any add-ons, or different logotypes let me know!
FAQs

Who is this logo suite package designed for?

  • This package is for anyone seeking a logo suite for their brand, whether starting from scratch or in need of a refresh. It's a collaborative process to establish a unique brand identity that stands out in the market.

What is included in the final deliverables?

  • Upon completion, you receive logo files, a brand mood board, and a brand guide showcasing logos, colors, and strategy. Any additional preferences can be accommodated. The project concludes with the delivery of a well-crafted brand identity.



What's included

  • Discovery Call

    This is a collaborative process. We'll begin with a conversation, lasting between 30 to 60 minutes. This is where we discuss your brand vision, goals, and specific needs.

  • Brand Questionnaire

    I will provide you with a list of questions to think about in regard to your brand. You will have this questionnaire to refer to.

  • 1x Moodboard

    A visual representation of your brand and its overall style, tone, and look

  • Primary Logo

    main logo design

  • Secondary Logo

    alternate logo design

  • Brand mark

    an icon or graphic-based logo

  • Color Palette

    selection of brand colors to use across all mediums

  • Typography (2-3 fonts)

    Suggestions for typography to use on website, social media, etc. (this is distinct from your logotype).

  • Brand Guidelines

    A detailed document outlining how to effectively use your new branding elements across different platforms and materials.

  • 1-3 Rounds of Revisions

    The logo suite includes up to three revisions after sending over the initial concept(s)

Recommendations

(5.0)

Kendall Stempel • DocStation

Client • Jan 23, 2024

Working with Samantha has been so seamless and rewarding! As a creative graphic designer and detail-oriented businesswoman, she excelled in developing a comprehensive social media post template for the year. Her blend of creativity and organization has significantly enhanced our digital strategy, making her contributions invaluable! I plan on continuing this partnership for sure!

Samantha is a great designer: highly competent, responsive (which is a rare thing in the creative world), and open-minded. She's able to combine her professional expertise with the demanding expectations of clients, suggesting various solutions, communicating challenges and opportunities on the way, and supporting them throughout the whole creation process. Samantha is a valuable partner in branding and graphic design projects and our collaboration will definitely continue in the near future!

Flora Derqui • Uphint

Client • Jun 13, 2023

I had the pleasure to collaborate with Samantha where she showcased Uphint in a brilliant video on her social media accounts (Instagram and TikTok). She understood completely the type of video and target that we needed and obtained very good results in less than 48 hours! Working with her was a breeze, her professionalism exceeded my expectations! I wholeheartedly recommend Samantha for any creative endeavor

Paz Zvick • Oro Creative

Client • Jun 8, 2023

Samantha was a great partner to collaborate with! We worked together on creating a video for WiseStamp and Samantha was quick to respond, cooperative and very oriented to creating a content that aligns with the brand's expectations and guidelines. I enjoyed working with her and would be happy to collaborate with her in future projects.


Skills and tools

Art Director
Brand Designer
Logo Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop

Work with me