Ultimate Branding Package: Brand Starter + Extras
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About this service
Summary
Why should you work with me?
I am a passionate designer and art director with a degree and background in design and strategic communications. Through my graphic design and marketing coursework, freelance, and agency design work for various brands, and personal projects, I have become skilled at strategic thinking and creative problem-solving.
This is where you come in. I am passionate about using my creative skills and unique design perspective to help your brand reach its potential. Through my unique perspective and broad skillset, I will help guide you and empower you to propel your business forward.
Who should consider this package:
This package is a step up from the Branding Starter Package because you will also receive brand patterns, mockups, and a business card design. If you're looking for more than a logo suite for your brand/business this package is for you. We will work together to establish core visuals that best reflect your brand. My goal is to help you define your brand, visually and strategically so we will also work together to establish a brand that differentiates itself from others.
What our process will look like:
🤝🏻Step 1: A 1:1 meeting to discuss your vision, and goals for working together and establish deliverable timelines. I will ask for 30% of your total deposit upfront before we begin the process.
✨Step 2: Brand Strategy and Target Audience. I will conduct research on your target audience and come up with brand keywords that will best represent your brand.
🎨 Step 3: Establishing a Visual Direction. After we establish brand keywords, I will create a personalized mood board establishing the visual direction of your brand.
🧚🏻♂️ Step 4: Logo Variations and Color Palette. I will work to create 3 different logo variations. We will then decide on a color palette to incorporate into the logo suite
🌟 Step 5: Brand Pattern, Mockup, and Business Card Design. After we decide on your final logo suite and branding colors I will create a brand pattern in up to 3 different color variations, mockups for your brand, and a front/back design for a business card
🖊 Step 6: Revisions Revisions Revisions. Sample drafts will be sent + a discussion of any edits if needed. We can do up to 2 rounds of revisions.
👏 Step 7: Project delivery. Yay! we made it 🥳 🎉. I will send over your logo files in various formats, your brand mood board, brand patterns, mockups, and your business card files. I will also include a branding guide with all of these assets for you to refer to. If you would like any add-ons, or different logotypes let me know!
What's included
Discovery Call
This is a collaborative process. We'll begin with a conversation, lasting between 30 to 60 minutes. This is where we discuss your brand vision, goals, and specific needs.
Brand Questionnaire
I will provide you with a list of questions to think about in regard to your brand. You will have this questionnaire to refer to.
Moodboard
2x mood boards you will use as a reference point for your brand
Logo suite
Primary, Secondary & Submark logos
Color Palette
Your brand's primary colors and accent colors to use across all mediums
Typography (2-3 fonts)
Suggestions for typography to use in website, social media, etc. (this is distinct from your logotype).
Brand Guidelines
A detailed document outlining how to effectively use your new branding elements across different platforms and materials.
Brand icon(s)
1-2 graphics/illustrations for your brand
Mockups
see your logo in action
Brand pattern
2x colored patterns perfect for packaging, web, and social media. incorporating your brand icons and colors
Business Card
Front and back design with brand pattern/logo/colors. physical cards not included
1-3 Rounds of Revisions
The logo suite includes up to three revisions after sending over the initial concept(s)
Example projects
Recommendations
(5.0)
Client • Sep 3, 2024
Recommended
Samantha did a great job creating custom packaging for my brand! Her attention to detail, quick responses, and ability to listen and really understand my vision made the entire process smooth and enjoyable!
Client • Jan 23, 2024
Recommended
Working with Samantha has been so seamless and rewarding! As a creative graphic designer and detail-oriented businesswoman, she excelled in developing a comprehensive social media post template for the year. Her blend of creativity and organization has significantly enhanced our digital strategy, making her contributions invaluable! I plan on continuing this partnership for sure!
Client • Oct 26, 2023
Recommended
Samantha is a great designer: highly competent, responsive (which is a rare thing in the creative world), and open-minded. She's able to combine her professional expertise with the demanding expectations of clients, suggesting various solutions, communicating challenges and opportunities on the way, and supporting them throughout the whole creation process. Samantha is a valuable partner in branding and graphic design projects and our collaboration will definitely continue in the near future!
Client • Jun 13, 2023
Recommended
I had the pleasure to collaborate with Samantha where she showcased Uphint in a brilliant video on her social media accounts (Instagram and TikTok). She understood completely the type of video and target that we needed and obtained very good results in less than 48 hours! Working with her was a breeze, her professionalism exceeded my expectations! I wholeheartedly recommend Samantha for any creative endeavor
Client • Jun 8, 2023
Recommended
Samantha was a great partner to collaborate with! We worked together on creating a video for WiseStamp and Samantha was quick to respond, cooperative and very oriented to creating a content that aligns with the brand's expectations and guidelines. I enjoyed working with her and would be happy to collaborate with her in future projects.
Skills and tools
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