Develop Your Social Presence with Strategically Designed Posts

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About this service

Summary

How you present your business on social media is more important than ever. We will work together to create unique social content that reaches your ideal audience, establishes consistency, and relevancy, and helps your brand stand out visually.
Who should consider this package:
You already have an established brand and/or social media for your brand, but you're looking for a more thoughtfully designed and curated feed that will help you reach your ideal target audience. You have Canva skills and can make social posts, just need more direction and guidance from a seasoned designer.
Why should you work with me?
I am a passionate designer and art director with a degree and background in design and strategic communications. Through my graphic design and marketing projects for various businesses, I have become skilled at strategic thinking and creative problem-solving.
This is where you come in. I am passionate about using my creative skills and unique design perspective to help your brand reach its potential. Through my unique perspective and broad skillset, I will help guide you and empower you to propel your business forward. A brand's success is in how it genuinely connects with an audience– allow me to help you to cultivate an audience that believes in your brand as much as you do.
What our process will look like:
🤝🏻Step 1: A 1:1 meeting to discuss your vision, and goals for working together and establish deliverable timelines
Step 2: Social Strategy and Content Pillars. I will conduct research on your target audience as well as a competitive analysis. From here I will create content pillars– different types of posts and themes to generate content from
🎨 Step 3: Establishing a Visual Direction. Personalized mood board establishing the visual direction of your social media with specific colors, typography, and other brand elements. We will create a social media look and feel that fits within your branding and best reflects how you would like to come across to your audience. This portion also includes Instagram highlight covers.
🧚🏻‍♂️ Step 4: Thoughtfully Designed Social Posts and Stories. I will work to create around 15 thoughtfully designed static and motion-based social posts and 5 templated Instagram story templates. The number of posts may vary depending on your brand's needs. * If you are looking for reel creations as well, I would love to discuss this here.
🖊 Step 5: Revisions Revisions Revisions. Sample drafts will be sent + a discussion of any edits if needed
👏 Step 6: Project delivery. Yay! we made it 🥳 🎉. I will send over your curated Instagram feed and hand off all deliverables.

What's included

  • Social Strategy

    Content Pillars + Target Audience deck you can reference

  • Personalized Mood Board

    your point of reference for the look and feel of your social media

  • 15 IG posts

    combining your current branding and photography + customized graphic design work (both static and motion). I will bring the final layouts into Canva so you can reuse and edit them yourself!

  • 5 IG templated stories

    Made in Canva, for you to use and reuse

  • Curated Instagram feed layout with caption ideas

    how to best layout the posts from a design standpoint, and a list of caption ideas

Recommendations

(5.0)

Lisette Phillips

Client • Sep 3, 2024

Samantha did a great job creating custom packaging for my brand! Her attention to detail, quick responses, and ability to listen and really understand my vision made the entire process smooth and enjoyable!

Kendall Stempel • DocStation

Client • Jan 23, 2024

Working with Samantha has been so seamless and rewarding! As a creative graphic designer and detail-oriented businesswoman, she excelled in developing a comprehensive social media post template for the year. Her blend of creativity and organization has significantly enhanced our digital strategy, making her contributions invaluable! I plan on continuing this partnership for sure!

Samantha is a great designer: highly competent, responsive (which is a rare thing in the creative world), and open-minded. She's able to combine her professional expertise with the demanding expectations of clients, suggesting various solutions, communicating challenges and opportunities on the way, and supporting them throughout the whole creation process. Samantha is a valuable partner in branding and graphic design projects and our collaboration will definitely continue in the near future!

Flora Derqui • Uphint

Client • Jun 13, 2023

I had the pleasure to collaborate with Samantha where she showcased Uphint in a brilliant video on her social media accounts (Instagram and TikTok). She understood completely the type of video and target that we needed and obtained very good results in less than 48 hours! Working with her was a breeze, her professionalism exceeded my expectations! I wholeheartedly recommend Samantha for any creative endeavor

Paz Zvick • Oro Creative

Client • Jun 8, 2023

Samantha was a great partner to collaborate with! We worked together on creating a video for WiseStamp and Samantha was quick to respond, cooperative and very oriented to creating a content that aligns with the brand's expectations and guidelines. I enjoyed working with her and would be happy to collaborate with her in future projects.


Skills and tools

Art Director
Graphic Designer
Content Creator
Adobe Illustrator
Adobe Photoshop
Canva

Work with me