🚀 Brand identities that connect with your audience

Marla Jeken

(0)

Starting at

1,500

About this service

Summary

A disjointed or inconsistent brand can confuse your audience and undermine your credibility.

We’ll build a cohesive brand identity that aligns every element of your visual style and messaging, so it speaks directly to your ideal clients.

The outcome will be a brand that tells a clear, compelling story and strengthens customer loyalty. You'll receive my full creative brain and all of my focus for the span of our session - no multitasking!

👉 This service is ideal if you:

Need a complete rebrand

Have a long list of design jobs that you need doing

Recently started/planning to launch your business

Looking for a simple solution that has a powerful impact

🌟 Ideal for: Brands needing clarity, consistency, and a stronger connection with their audience. What I can help with, in addition to this brand identity service:

🎨 Social Media Graphics (Templates to repurpose.)

🎉 Marketing Material (Print media like brochures, postcards, t-shirts, flyers, etc.)

🖌️ Other Digital Design (I’m always happy to discuss custom requests.)

Process

🤠 What you can expect: - Project brief: After you have purchased the service, I will forward you a link to a Notion page where you can include all the information about your project's needs! - Research: With the information you have provided, I will conduct research on your industry and analyze your target market so that we can create your memorable brand. - Mood Board (Creative Direction): I then create a mood board, based on my research, that visually represents the overall theme and style of your logo and/or brand. - Creativity: Once we have agreed on the design direction of your logo and/or brand, I will then experiment and create a concept that will align with your target market, and showcase your brand's personality. - Review & Finalizing: After I have presented your brand concept, I'll eagerly await your feedback. It's very important to me that you are excited about your brand and feel proud of it. When we have finalized the final concept, I'll prepare the final files in web and print formats, ensuring they are ready to use for both print and digital applications.

FAQs

Can I request changes to the initial logo designs?
Yes, of course! I include 2 rounds of revisions per project. It's very important to me that you are excited about your logo by the time we are finished with the project.
How do we get started?
After you purchase the service, we can either hop on a quick Google Meet or Zoom call or just leave me a message so we can chat about the project requirements. I also have a super simple Notion project brief portal where you can complete your project requirements in just a few minutes!
What is the turnaround time for your brand identity service?
Generally, 3-4 weeks, tailored to your specific needs and project demands.

What's included

Logo Suite (4 Logo variations)
Variations of the main logo, to expand its use for spaces and executions that might be wider, taller, lighter, darker, etc. than the original logo.
Custom Color Palette
A collection of favorite colors that a brand uses to paint its world and make it look just right.
Typography
Text style – how the words look in a brand's design, like their handwriting.
Mood Board/Creative Direction
A visual collage of images, colors, and textures used to inspire and define the visual direction of a brand.
Brand Guidelines
It's like the rules of the game for using a brand's look – how to use the logo, colors, and fonts properly in each platform, and how to optimize your brand in each case.
Brand Values, Mission, and Voice
How a brand presents itself to its clients/customers, how it speaks, and what it sounds like – friendly, serious, funny, etc.
Brand Pattern
These are like a brand's design toys – all the things that make them look awesome. Can be used across digital and printable formats to enhance brand visuals.
Website Favicon
A favicon is a small image displayed next to the page title in the browser tab.
Digital and Printable file
You’ll receive both print and digital versions of your designs. Digital assets include JPEG, PNG, and SVG formats, while printed assets come with a PDF and/or AI (source) file. If you need other file types, just let me know—I’m happy to accommodate!
Notion Workspace
An easy-to-use client portal where you can view and follow our process, and give your feedback where needed.