What's included

• Logo Suite (4 Logo variations)

  Variations of the main logo, to expand its use for spaces and executions that might be wider, taller, lighter, darker, etc. than the original logo.

• Custom Color Palette

  A collection of favorite colors that a brand uses to paint its world and make it look just right.

• Typography

  Text style – how the words look in a brand's design, like their handwriting.

• Mood Board/Creative Direction

  A visual collage of images, colors, and textures used to inspire and define the visual direction of a brand.

• Brand Guidelines

  It's like the rules of the game for using a brand's look – how to use the logo, colors, and fonts properly in each platform, and how to optimize your brand in each case.

• Brand Values, Mission, and Voice

  How a brand presents itself to its clients/customers, how it speaks, and what it sounds like – friendly, serious, funny, etc.

• Brand Pattern

  These are like a brand's design toys – all the things that make them look awesome. Can be used across digital and printable formats to enhance brand visuals.

• Website Favicon

  A favicon is a small image displayed next to the page title in the browser tab.

• Digital and Printable file

  You’ll receive both print and digital versions of your designs. Digital assets include JPEG, PNG, and SVG formats, while printed assets come with a PDF and/or AI (source) file. If you need other file types, just let me know—I’m happy to accommodate!

• Notion Workspace

  An easy-to-use client portal where you can view and follow our process, and give your feedback where needed.