Meta Ads Campaigns for E-Commerce | ROI-Focused Strategy by Salah Eddine Souiss

Meta Ads Campaigns for E-Commerce | ROI-Focused Strategy

Salah Eddine Souiss

Contact for pricing

About this service

Summary

I help e-commerce brands scale profitably through ROI-driven social advertising on Meta (Facebook & Instagram). I focus on building full-funnel systems that attract, convert, and retain high-value customers.

What you can expect from my Meta Ads service:

📊 Data-Driven Strategy: From pixel setup to audience segmentation, every decision is guided by real metrics and performance insights.

🎯 Audience Targeting: I craft detailed targeting strategies for cold, warm, and hot traffic, driving traffic that’s ready to buy.

🧪 Creative Testing: I develop, test, and iterate ad creatives to find high-performing combinations that drive clicks and conversions.

📈 Conversion Optimization: I don’t just focus on CTR or CPC, I focus on purchases, AOV, and return on ad spend (ROAS).

🔁 Full-Funnel Scaling: Whether you’re launching new campaigns or need help scaling an existing one, I optimize every step of the journey.

Let’s build Meta campaigns that don’t just look good in the dashboard, but deliver real, scalable business growth.

Process

Discovery & Strategy Call — Understand your goals, product, audience & offer.

Campaign Setup — Structure campaigns in Meta Ads Manager using proven funnels.

Creative Testing — Launch ad variations to identify top-performing creatives & angles.

Optimization — Scale winning ads, refine audiences, improve CTR & ROAS weekly.

Reporting — Share insights, learnings, and growth opportunities in a weekly summary.

FAQs

What do you need from me to get started?
I’ll need access to your Meta Business Manager, Ad Account, Pixel, and any brand guidelines or creative assets. If you're new to Meta Ads, I can help you set everything up.
How quickly will I see results?
While it depends on your niche and budget, most clients start seeing measurable performance and learning within the first 7–14 days of testing.
How much does this service cost?
Every business is different, so I offer flexible pricing tailored to your goals, needs, and budget. Whether you’re looking for a one-time campaign or ongoing ad management, I’ll create a custom proposal that fits. Just message me and we’ll talk through what works best for you.

What's included

Campaign Strategy & Targeting Setup
Detailed audience targeting strategy, funnel structure (TOF/MOF/BOF), and campaign architecture based on your business goals. Includes custom audiences, lookalikes, and placement recommendations.
Ad Creative Recommendations & Copywriting
Ad copy and creative brief for up to 3 static or video ad variations. Includes headline ideas, primary text, CTA suggestions, and innovative concepts aligned with your product and audience.
Campaign Setup in Meta Ads Manager
End-to-end setup of your campaign(s) in Ads Manager, including ad sets, placements, optimization events, budget allocation, and pixel events. Includes 1 round of edits or optimization after launch.

Example projects