Full-Funnel Performance Marketing Strategy for E-Commerce by Salah Eddine Souiss

Full-Funnel Performance Marketing Strategy for E-Commerce

Salah Eddine Souiss

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About this service

Summary

If you're struggling with fragmented marketing, inconsistent ROAS, or unclear customer journeys, this service is for you. I provide a comprehensive full-funnel performance marketing strategy tailored for e-commerce brands, ensuring every stage of your funnel from awareness to conversion is aligned, optimized, and ROI-focused.

🔍 Audience research & segmentation to build data-driven personas

🎯 Channel-specific strategy across Meta, Google Ads, email, and more

📊 Funnel audits to uncover gaps in awareness, consideration, and conversion

🧠 Creative strategy aligned with buyer psychology & behavior

📈 Reporting frameworks to measure performance across the funnel

🤝 Personalized strategy roadmap built around your growth goals

My approach ensures you're not just running ads, you're building an ecosystem that scales sustainably and profitably.

Process

We'll start with a discovery chat or brief to understand your business, audience, and goals.

I’ll audit your existing funnel (ads, pages, conversion flow, retention).

You’ll receive a custom strategy roadmap broken down by stage: awareness, consideration, and conversion.

I’ll include channel mix recommendations, creative strategy notes, and CRO/UX fixes.

Optional: Ongoing support or execution if you need hands-on implementation.

FAQs

What platforms do you include in your funnel strategy?
I focus on Meta Ads, Google Ads (including PMax & Shopping), and email or retargeting as needed. I’ll tailor your funnel based on your audience, product, and budget.
Can you help implement the strategy too?
Yes. If you need help launching campaigns, optimizing landing pages, or setting up retargeting flows, I can assist. Just let me know during our initial chat.
Why is there no fixed price listed?
Funnel needs vary depending on your brand stage, traffic volume, and setup complexity. I offer flexible pricing based on your goals. Message me and I’ll send a personalized quote.

What's included

Full-Funnel Marketing Audit & Strategy Blueprint
Audit of your current funnel structure, media spend, and on-site UX. Includes a doc or Loom video blueprint outlining TOF-MOF-BOF strategy, paid channel allocation, CRO opportunities, and key growth levers.
Paid Media & Channel Recommendations
Channel mix strategy for Meta Ads, Google Ads, and retention touchpoints. Includes ideal budget split, campaign structure examples, and a suggested timeline for scaling across acquisition and retargeting stages.
Funnel Optimization Roadmap (With UX & CRO Insights)
Step-by-step roadmap to fix leaks, increase conversion rates, and streamline customer journeys. Includes on-site UX suggestions, CRO best practices, and integration notes for email, retargeting, or upsell flows.

Example projects