Cross-Platform Paid Social Campaign – Meta & TikTok
Salah Eddine Souiss
Cross-Platform Paid Social Strategy – Meta & TikTok Ads
In this project, I demonstrate how I set up, monitored, and analyzed paid social campaigns for a one-product e-commerce store. I used both Meta Ads and TikTok Ads to test messaging angles, refine audiences, and optimize conversion flow through creative variations and funnel targeting.
What This Project Showcases:
Meta Ads campaign structure with geographic targeting
TikTok Ads creative testing and short-form strategy
My thought process behind offer positioning and A/B testing
Channel-by-channel comparison and insights
Funnel-based adjustments for improving AOV and ROAS over time
Rather than focusing solely on results, this project reflects my ability to critically analyze performance, test creative angles, and think through paid media strategy across platforms. It also highlights how I approach growth in real-world campaigns with practical insights and constant iteration.
Like this project
Posted Apr 13, 2025
Showcased my Meta and TikTok campaign setup process, with creative testing, platform strategy, and insight into multi-region e-commerce targeting.
