Full-Funnel Ad Strategy for Collagen E-Commerce Brand

In this video breakdown, I walk through a complete growth strategy I built for a collagen gummies brand. The client needed a scalable, full-funnel plan across Meta Ads and Google Ads, and I delivered a strategic roadmap from cold traffic acquisition to post-purchase retention.

TOF (Top of Funnel) creative angles, hooks, and targeting

MOF & BOF segmentation to guide conversions

Meta Ads structure for testing and scaling

Google Ads keyword, shopping, and retargeting strategy

Funnel architecture, CRO insights, and AOV/ROAS optimization

This project shows how I don’t just run ads, I build systems that align with customer psychology, product pricing, and profitability goals. If you’re a DTC or e-commerce brand looking for structured growth through paid media and UX optimization, this is the type of strategy I’ll bring to your business.