Full-Funnel Ad Strategy for Collagen E-Commerce Brand
Salah Eddine Souiss
E-Commerce Full-Funnel Strategy: Collagen Gummies Case Study
In this video breakdown, I walk through a complete growth strategy I built for a collagen gummies brand. The client needed a scalable, full-funnel plan across Meta Ads and Google Ads, and I delivered a strategic roadmap from cold traffic acquisition to post-purchase retention.
What I Cover in the Video:
TOF (Top of Funnel) creative angles, hooks, and targeting
MOF & BOF segmentation to guide conversions
Meta Ads structure for testing and scaling
Google Ads keyword, shopping, and retargeting strategy
Funnel architecture, CRO insights, and AOV/ROAS optimization
This project shows how I don’t just run ads, I build systems that align with customer psychology, product pricing, and profitability goals. If you’re a DTC or e-commerce brand looking for structured growth through paid media and UX optimization, this is the type of strategy I’ll bring to your business.
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Posted Apr 13, 2025
Built a full-funnel growth strategy for a collagen e-com brand, covering Meta & Google Ads, creative testing, KPI planning, and performance scaling.
