Google Ads Strategy for Real Estate Lead Generation

While working with Backrush Digital, I managed Google Ads campaigns for Agent Image, a brand that designs websites for real estate agents and brokers. My goal was to drive qualified leads at scale by optimizing bidding strategies, targeting high-intent search traffic, and using full-funnel tracking to measure ROI.

This specific campaign reached:

35,300+ clicks

1,080 conversions

$167,000 in ad spend

$154 cost per conversion

A 74.36% increase in total conversions

I handled the entire account strategy, including search campaign setup, keyword targeting, budget pacing, A/B testing, and continuous optimization.