Google Ads Campaigns for E-Commerce Brands (PMax + Search) by Salah Eddine Souiss

Google Ads Campaigns for E-Commerce Brands (PMax + Search)

Salah Eddine Souiss

Contact for pricing

About this service

Summary

I help e-commerce brands drive qualified traffic and increase online sales using Google Ads, including Performance Max, Search, and Shopping campaigns. My approach blends strategic setup with precise optimization to make sure you’re reaching the right customers, at the right time, with the right offer.

Here’s what I offer:

🛍️ Google Shopping & PMAX Expertise: I optimize product feeds, set up Merchant Center correctly, and structure campaigns for high ROAS.

🔍 High-Intent Search Campaigns: I match buyer intent keywords with compelling ad copy and effective landing pages.

📊 Full Funnel Tracking: I ensure conversion tracking is clean, accurate, and actionable using Google Tag Manager, Analytics, and UTM parameters.

🧠 Audience & Asset Signals: I leverage insights and signals to optimize Performance Max and generate more valuable leads & purchases.

⚙️ Ongoing Optimization: From negative keyword refinement to bid strategy testing, I continuously improve performance based on data.

Let’s turn your Google Ads account into a high-performing revenue machine built for real e-commerce results.

Process

We start with a short intro message to understand your business and current ad setup.

I audit your Google Ads account, Merchant Center, and performance data.

You receive a report with key issues and a step-by-step strategy.

I build or optimize campaigns — including keywords, audience signals, ad copy, and feed improvements.

Optional: I provide tracking setup, weekly reports, and continued campaign tuning if needed.

FAQs

Do you work with new Google Ads accounts?
Yes, whether you’re starting from scratch or want to restructure existing campaigns, I’ll tailor a launch strategy that fits your business.
Do you set up conversion tracking?
Yes, I use Google Tag Manager and Google Analytics to set up conversion tracking, so you know exactly what’s driving ROI.
Why don’t I see a fixed price?
Every business has unique goals and ad needs. I offer flexible pricing depending on scope, from audits to full campaign management. Just message me and I’ll give you a quote that fits your budget.

What's included

Google Ads Account Audit & Opportunity Report
Comprehensive audit of your current campaigns, structure, targeting, and bidding strategy. Includes a report with key findings, wasted spend areas, and high-impact improvement recommendations.
Campaign Setup & Conversion Tracking
Full setup or rebuild of Google Ads campaigns, including keyword targeting, ad copy, bidding strategy, and integration with Google Analytics and Google Tag Manager. I’ll also set up conversion actions to track results accurately.
Performance Max, Shopping Strategy & Merchant Center
Custom strategy for Performance Max and Shopping campaigns, with a focus on ROAS and scale. Includes Google Merchant Center audit or setup, product feed review, asset group strategy, and audience signals setup. Revisions included.

Example projects