Conversion Rate Optimization (CRO) for E-Commerce by Salah Eddine Souiss

Conversion Rate Optimization (CRO) for E-Commerce

Salah Eddine Souiss

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About this service

Summary

Your traffic means nothing if it doesn't convert. I help e-commerce brands optimize their store experience through strategic CRO and UX improvements, using insights, audits, and tests that boost sales and customer satisfaction.

What I deliver through CRO:

🧪 Shopify & UX Audits: I identify friction points, slow load times, confusing layouts, and drop-off triggers.

🔧 Conversion Fixes & Best Practices: From CTA placements to trust signals and layout hierarchy, I optimize for clarity and ease.

📱 Mobile Optimization: I ensure mobile users enjoy a smooth, fast, conversion-friendly journey.

🧠 Behavioral Analysis: I use tools like Hotjar and session recordings to see exactly how users behave and why they bounce.

🧬 A/B Testing Strategy: I help implement structured testing frameworks that turn guesses into data-backed decisions.

Let’s turn your website into a sales engine, not just a storefront.

Process

We start with a kickoff message or call to understand your brand, website, and main goals.

I conduct a full CRO audit of your store using analytics, heatmaps, and behavioral insights.

You receive a clear report with prioritized recommendations and an optimization action plan.

Optional add-ons: A/B test planning, UX wireframes, Shopify app suggestions, or ongoing CRO support.

FAQs

How do I know if I need CRO help?
If your store is getting traffic but not enough sales, there's likely friction in your funnel. I’ll help you identify what’s blocking conversions and how to fix it.
Do you only work with Shopify?
I specialize in Shopify and DTC brands, but I’ve also worked with WooCommerce, custom stores, and landing page builders like Webflow or ClickFunnels.
How much does this service cost?
Every business is different, so I offer flexible pricing tailored to your goals, needs, and store complexity. Whether you’re looking for a one-time audit or long-term CRO support, I’ll provide a custom quote that fits your needs and budget. Just message me, I’d love to learn more about your brand and how I can help.

What's included

CRO Audit & Funnel Analysis
A complete review of your website's conversion funnel, checkout flow, and user experience. Includes heatmap analysis (Hotjar), Google Analytics behavior flow, and actionable findings with screenshots, insights, and CRO recommendations.
UX & On-Site Optimization Plan
A prioritized plan to improve page speed, reduce bounce rate, and effectively guide users toward purchase. Focus areas include product pages, cart behavior, CTAs, page layout, and mobile responsiveness.
A/B Testing Strategy & Setup Guide
Design and deliver a customized A/B testing roadmap with recommended tests, success metrics, and implementation guidelines. If requested, I’ll also provide copy or wireframe suggestions to boost engagement and conversion rates.

Example projects