What's included

• Brand Description

  Articulate the brand’s philosophy, values, and key messages for consistent communication.

• Brand Guidelines

  Develop a cohesive brand voice, tone, and archetype to align with the brand’s identity.

• Visual Direction

  Create mood boards to guide campaigns and inspire user-generated content.

• Hashtag Strategy

  Craft a targeted hashtag approach to boost brand visibility and engagement.

• Creative Assets

  Generate ideas for content across digital channels to capture and engage the audience.

• Primary Channels

  Identify the most effective marketing platforms based on the brand's strengths and goals.

• Target Audience

  Define detailed customer profiles to refine marketing efforts and target the ideal market.

• Influencer Marketing

  Develop a strategy for building partnerships with influencers to enhance reach.

• Competitor Analysis

  Analyze competitors' marketing strategies to identify opportunities for differentiation.

• Marketing Goals & KPIs

  Establish measurable objectives and key performance indicators to track progress and success.