Digital Marketing Strategy | THEA & KAY

Digital marketing strategy is a plan for establishing an online presence through various channels, such as social media, paid ads, email marketing, and other web-based mediums. 

The development of the strategy is crucial for any brand. It improves the chances of success and determines the most effective course of action. A properly conducted research of your niche helps create a unique proposition that will strengthen your business' position in the market.

THEA & KAY is a fine jewelry brand created to help women live an authentically beautiful life through jewelry designed to elevate them now and for years to come.

Before I started working on the Digital Marketing Strategy, we got on a call to discuss the founder's brand's objectives, her personal vision & a message she wanted want to convey. Our brainstorming session helped me understand the foundation of Thea & Kay's philosophy. This helped me understand what messaging, aesthetic, and vision would resonate with customers and help shape the Digital Marketing Strategy to effectively reach them.

After our brainstorming sessions, I came up with the strategy that communicated brand's vision through various web-based channels.

The digital marketing strategy for Thea & Kay covered the following topics:

Brand Description (brand philosophy, tags & unique values)

Brand Style Guidelines (brand voice, tone of voice, brand archetype)

Mood boards (campaign shoot & UGC)

Hashtag Strategy

Creative Assets (goals, content ideas, exploration of web-based channels)

Target Customer (demographic, psychographic, behavioural; 2 target profiles)

Influencer Marketing (strategy & influencer proposals)

Marketing Goals & KPIs

Instagram Visualistion