Creative Direction | Giarité

The METAMARFOZA campaign, conceptualized and executed under my leadership for Giarité, is a visual homage to the transformative beauty and resilience of the feminine spirit, synonymous with the core values of the brand. ​​​​​​​

As the Creative Director for the METAMARFOZA campaign, I led the concept development, planning, and execution, assembling a team of skilled creatives to bring this vision to life.

I also designed the Instagram feed layout and crafted the Instagram stories, ensuring both aligned seamlessly with the campaign's aesthetic, enhancing our visual storytelling and brand consistency on social media.