Creative Direction | Thea & Kay
Mariia Malko
The project involves providing creative direction for Thea & Kay, an upcoming fine jewelry brand. This includes organizing various types of content shoots, such as campaign, lifestyle, and product photography, selecting and communicating with creatives such as photographers and models, developing a shoot concept and mood boards, and overseeing the shoot.
Afterwards, the content from the shoot is used to create a visually appealing and engaging Instagram feed that showcases the brand's products and values. The goal is to increase brand awareness and engagement with followers by producing high-quality visual content that aligns with the brand's messaging and aesthetic.
Ready-to-go Instagram feed created using the content created under my creative direction.
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Posted Mar 27, 2023
Creative direction for Thea & Kay, an upcoming fine jewellery brand.
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