Brand Guardianship - Fractional Creative Director

Starting at

$

1,000

/wk

About this service

Summary

You’ve got a solid brand, now you need someone to help you apply it, evolve it, and keep it sharp across everything you’re putting out; that's where I come in!
I offer ongoing design support + brand stewardship for fast-moving brands who need more than a one-off designer. Think of me as a soft version of a Creative Director, someone who designs and protects your brand as it grows.
Who is this for:
This is for founders and lean teams who already have a brand system in place but need a trusted design partner to bring it to life consistently, creatively, and without micromanaging every detail.
If you’re growing fast, wearing too many hats, and want to make sure your brand doesn’t get diluted across platforms, partners, and day-to-day execution, this is built for you.

What's included

  • Weekly Design Focus Streams

    Each week, we’ll choose one priority area, like social media, pitch decks, or event graphics, and go deep. This ensures focused, high-quality design output without scatter.

  • Hands-On Design Support

    Brand-aligned assets based on current priorities, whether that’s a batch of social posts, a refreshed sales deck, or visuals for the next brand campaign.

  • Creative Direction on New Applications

    When the brand stretches into new spaces (ads, partnerships, new formats), I help guide how it shows up, so nothing feels off-brand or undercooked.

  • Brand File Upkeep & Asset Library Management

    A part of being a brand guardian is also to keep brand assets, templates, and libraries organized and up-to-date so the brand stays accessible across teams or external vendors.

  • Monthly Strategy Calls & Ongoing Communication

    We kick off each month with a strategy call to align on key priorities and stay connected via Slack or email to keep things moving smoothly between touchpoints.

Recommendations

(5.0)

Always great to work with Kajal!

Emma Clark

Client • Jun 27, 2025

I had a great experience working with Kajal! She made the process easy and took the time to really understand what I was looking for and bring it to life.

Kajal was fantastic. Great work experience and my business plan came out incredible. She really connected a lot of dots that were not easy to do. Couldn't ask for anything more! Thanks!

Kajal was great to work with from start to finish! We had a tight timeline, and she managed it effortlessly delivering what we needed well on time. Took feedback and implemented it quickly. Ending result turned out great! Highly recommended

Repeat customer! Worked with Kajal on another project where she delivered exceptional results, quickly jumped into another one and got the same result once again. Highly recommended.


Client • Apr 5, 2025

Vrinda Sonkiya • ZUURO

Client • Jan 14, 2025

Super happy with the branding assets Kajal made for us!

Ashna Rana • MDbio Wellness

Client • Jun 20, 2024

Ashna Rana at MDbio Wellness hired Kajal and recommends working with them

Kajal is a top-notch designer! Her creativity transforms visions into stunning visuals. Excellent communicator, making collaboration smooth. Highly recommend!

Mike Raia • Integrify

Client • Mar 13, 2023

Working with Kajal has been a great experience. She consistently provides creative, expert work that fits our brand very well. She has always delivered her work within our deadlines and communicates regularly during the creative/development process. Her illustrations are used throughout our Web site and marketing collateral and have become a key component in our marketing. I highly recommend Kajal.

Kajal is a talented professional who delivers exceptional work on time.


Client • Aug 16, 2023

Stefan Velkoski • MagicMint

Client • Mar 22, 2023

Kajal was working on the branding identity for an NFT social media marketing tool MagicMint. She took over the branding identity part and executed everything smoothly. It was a very pleasant experience working with her, great communication, availability and on time delivery of tasks. She shared the progress with me through the process and made sure we were aligned on everything. Would be very happy to work with her again in the future!

Rosco Kalis

Client • Mar 14, 2023

I have hired Kajal several times for illustration work. She has been very good at setting and meeting deadlines. She has always been responsive to feedback and is able to help steer the creative direction as well. The results are great and I would definitely hire her again.

Olivia Wheeler • Acton Circle

Client • Mar 14, 2023

I recommend Kajal for any of your graphic design needs. Kajal has been able to take creative direction and turn it into stunning graphics. She is professional, attentive, and very easy to work with. What I love most about her is her willingness to learn and also reliability despite being in a very different timezone. I look forward to out future collaboration.


Skills and tools

Brand Designer

Brand Strategist

Creative Director

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Canva

Canva

Figma

Figma

Industries

Beauty
Fitness & Wellness
Fashion & Apparel