Brand Identity Design | Extensive PackageKajal Baliyan
Your brand is more than just visuals. It’s about how it’s perceived. If you care about the details, the feeling your brand evokes, and the intention behind every touchpoint, this is for you. This package is for anyone who wants a thoughtful and cohesive identity that aligns with their vision and connects with the right audience effortlessly.
What's included
Phase 1: Creative Exploration
→ We start by exploring two high-level brand concepts, each presented as curated mood boards. These define the visual tone, color direction, typography inspiration, and overall aesthetic approach to ensure alignment before moving into design execution.
Phase 2: Core Identity System
→ Logo Suite: A fully developed logo suite, including primary, secondary, stacked, and responsive versions, along with brand marks and favicons. This ensures flexibility across digital, print, and merchandise applications.
→ Color System: A strategically developed color palette, including primary, secondary, and accent colors (as applicable) designed for versatility and impact. We define how these colors interact and where they should be applied for consistency.
→ Typography System: A carefully selected typographic hierarchy, featuring primary and secondary fonts that align with the brand’s personality. We outline type usage for headings, body text, and stylistic treatments.
Phase 3: Brand Extensions
→ Image Direction: An imagery guide with examples that defines the style, tone, and treatment of photography, textures, and supporting visuals. This ensures that all brand imagery remains cohesive, intentional, and aligned with the brand’s identity.
→ Brand Elements: A customized set of brand assets, which may include patterns, icons, or illustrations, depending on what best supports the brand’s visual identity. These elements enhance the brand beyond the logo and reinforce recognition.
Phase 4: Guidelines & Handoff
→ Comprehensive Figma Brand Guidelines: A detailed, editable, and shareable brand guidelines document in Figma, covering logo usage rules, color applications, typography guidelines, imagery direction, and brand element applications. Includes dos and don’ts to ensure brand consistency.
→ This is where you receive all your final brand assets, ready for use. All final files are delivered in industry-standard formats for both web and print use.
Goodbye Kit
SURPRISE, SURPRISE!! 🎁 This is a little something extra to help you launch your brand with ease. Think of it as a parting gift, packed with practical tools to set you up for success.
Revisions
→ Each deliverable is open to 2 rounds of revision, allowing for refinements based on feedback.
FAQs
Example work
Kajal's other services
Starting at$5,500
Duration5 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Canva
Figma
Notion
Brand Designer
Brand Strategist
Logo Designer
Service provided by
Kajal Baliyan proDelhi, India
- $25k+
- Earned
- 15
- Paid projects
- 4.96
- Rating
- 367
- Followers
Brand Identity Design | Extensive PackageKajal Baliyan
Starting at$5,500
Duration5 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Canva
Figma
Notion
Brand Designer
Brand Strategist
Logo Designer
Your brand is more than just visuals. It’s about how it’s perceived. If you care about the details, the feeling your brand evokes, and the intention behind every touchpoint, this is for you. This package is for anyone who wants a thoughtful and cohesive identity that aligns with their vision and connects with the right audience effortlessly.
What's included
Phase 1: Creative Exploration
→ We start by exploring two high-level brand concepts, each presented as curated mood boards. These define the visual tone, color direction, typography inspiration, and overall aesthetic approach to ensure alignment before moving into design execution.
Phase 2: Core Identity System
→ Logo Suite: A fully developed logo suite, including primary, secondary, stacked, and responsive versions, along with brand marks and favicons. This ensures flexibility across digital, print, and merchandise applications.
→ Color System: A strategically developed color palette, including primary, secondary, and accent colors (as applicable) designed for versatility and impact. We define how these colors interact and where they should be applied for consistency.
→ Typography System: A carefully selected typographic hierarchy, featuring primary and secondary fonts that align with the brand’s personality. We outline type usage for headings, body text, and stylistic treatments.
Phase 3: Brand Extensions
→ Image Direction: An imagery guide with examples that defines the style, tone, and treatment of photography, textures, and supporting visuals. This ensures that all brand imagery remains cohesive, intentional, and aligned with the brand’s identity.
→ Brand Elements: A customized set of brand assets, which may include patterns, icons, or illustrations, depending on what best supports the brand’s visual identity. These elements enhance the brand beyond the logo and reinforce recognition.
Phase 4: Guidelines & Handoff
→ Comprehensive Figma Brand Guidelines: A detailed, editable, and shareable brand guidelines document in Figma, covering logo usage rules, color applications, typography guidelines, imagery direction, and brand element applications. Includes dos and don’ts to ensure brand consistency.
→ This is where you receive all your final brand assets, ready for use. All final files are delivered in industry-standard formats for both web and print use.
Goodbye Kit
SURPRISE, SURPRISE!! 🎁 This is a little something extra to help you launch your brand with ease. Think of it as a parting gift, packed with practical tools to set you up for success.
Revisions
→ Each deliverable is open to 2 rounds of revision, allowing for refinements based on feedback.
FAQs
Example work
Kajal's other services
$5,500