Brand Identity Design | Extensive PackageKajal Baliyan
Your brand is more than just visuals. It’s about how it’s perceived. If you care about the details, the feeling your brand evokes, and the intention behind every touchpoint, this is for you. This package is for anyone who wants a thoughtful and cohesive identity that aligns with their vision and connects with the right audience effortlessly.
What's included
Phase 1: Creative Exploration
→ We start by exploring two high-level brand concepts, each presented as curated mood boards. These define the visual tone, color direction, typography inspiration, and overall aesthetic approach to ensure alignment before moving into design execution.
Phase 2: Core Identity System
→ Logo Suite: A fully developed logo suite, including primary, secondary, stacked, and responsive versions, along with brand marks and favicons. This ensures flexibility across digital, print, and merchandise applications.
→ Color System: A strategically developed color palette, including primary, secondary, and accent colors (as applicable) designed for versatility and impact. We define how these colors interact and where they should be applied for consistency.
→ Typography System: A carefully selected typographic hierarchy, featuring primary and secondary fonts that align with the brand’s personality. We outline type usage for headings, body text, and stylistic treatments.
Phase 3: Brand Extensions
→ Image Direction: An imagery guide with examples that defines the style, tone, and treatment of photography, textures, and supporting visuals. This ensures that all brand imagery remains cohesive, intentional, and aligned with the brand’s identity.
→ Brand Elements: A customized set of brand assets, which may include patterns, icons, or illustrations, depending on what best supports the brand’s visual identity. These elements enhance the brand beyond the logo and reinforce recognition.
Phase 4: Guidelines & Handoff
→ Comprehensive Figma Brand Guidelines: A detailed, editable, and shareable brand guidelines document in Figma, covering logo usage rules, color applications, typography guidelines, imagery direction, and brand element applications. Includes dos and don’ts to ensure brand consistency.
→ This is where you receive all your final brand assets, ready for use. All final files are delivered in industry-standard formats for both web and print use.
Goodbye Kit
SURPRISE, SURPRISE!! 🎁 This is a little something extra to help you launch your brand with ease. Think of it as a parting gift, packed with practical tools to set you up for success.
Revisions
→ Each deliverable is open to 2 rounds of revision, allowing for refinements based on feedback.
FAQs
If you're looking for more than just a logo and want a strategic, well-crafted brand identity that aligns with your vision and resonates with your audience, this is for you. Whether you're launching a new brand or refining an existing one, I help you build a cohesive, intentional identity that stands out.
Absolutely! If your current logo has strong foundations but needs refinement, I can work with you to elevate it while ensuring it fits within a larger, well-thought-out brand system.
This is a collaborative process, but I make it as seamless as possible. You’ll provide insights through a brand questionnaire or a 1:1 call, review the mood board and brand presentation, and give feedback during the two rounds of refinements. I handle the heavy lifting, translating everything into a strong, strategic identity.
Typically, the entire branding process takes 4-6 weeks, depending on the complexity and the speed of feedback rounds. I ensure each phase gets the attention it deserves without unnecessary delays.
Two rounds of refinements are usually enough to get things just right, but if additional changes are needed, we can discuss an extended scope at an hourly rate.
While the branding package is a one-time project, I offer ongoing support for brand applications, additional collateral, or future refinements. Just reach out when you need me!
If you have a tight deadline, let’s chat! I take on rush projects on a case-by-case basis for an additional fee.
Simple! Just drop me a message here on Contra, and I’ll reach out to schedule a free discovery call to get things rolling 💛
Example work
Kajal's other services
Starting at$4,800
Duration5 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Canva
Figma
Notion
Brand Design
Brand Strategist
Logo Designer
Service provided by
Kajal Baliyan proDelhi, India
- $25k+
- Earned
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Brand Identity Design | Extensive PackageKajal Baliyan
Starting at$4,800
Duration5 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Canva
Figma
Notion
Brand Design
Brand Strategist
Logo Designer
Your brand is more than just visuals. It’s about how it’s perceived. If you care about the details, the feeling your brand evokes, and the intention behind every touchpoint, this is for you. This package is for anyone who wants a thoughtful and cohesive identity that aligns with their vision and connects with the right audience effortlessly.
What's included
Phase 1: Creative Exploration
→ We start by exploring two high-level brand concepts, each presented as curated mood boards. These define the visual tone, color direction, typography inspiration, and overall aesthetic approach to ensure alignment before moving into design execution.
Phase 2: Core Identity System
→ Logo Suite: A fully developed logo suite, including primary, secondary, stacked, and responsive versions, along with brand marks and favicons. This ensures flexibility across digital, print, and merchandise applications.
→ Color System: A strategically developed color palette, including primary, secondary, and accent colors (as applicable) designed for versatility and impact. We define how these colors interact and where they should be applied for consistency.
→ Typography System: A carefully selected typographic hierarchy, featuring primary and secondary fonts that align with the brand’s personality. We outline type usage for headings, body text, and stylistic treatments.
Phase 3: Brand Extensions
→ Image Direction: An imagery guide with examples that defines the style, tone, and treatment of photography, textures, and supporting visuals. This ensures that all brand imagery remains cohesive, intentional, and aligned with the brand’s identity.
→ Brand Elements: A customized set of brand assets, which may include patterns, icons, or illustrations, depending on what best supports the brand’s visual identity. These elements enhance the brand beyond the logo and reinforce recognition.
Phase 4: Guidelines & Handoff
→ Comprehensive Figma Brand Guidelines: A detailed, editable, and shareable brand guidelines document in Figma, covering logo usage rules, color applications, typography guidelines, imagery direction, and brand element applications. Includes dos and don’ts to ensure brand consistency.
→ This is where you receive all your final brand assets, ready for use. All final files are delivered in industry-standard formats for both web and print use.
Goodbye Kit
SURPRISE, SURPRISE!! 🎁 This is a little something extra to help you launch your brand with ease. Think of it as a parting gift, packed with practical tools to set you up for success.
Revisions
→ Each deliverable is open to 2 rounds of revision, allowing for refinements based on feedback.
FAQs
If you're looking for more than just a logo and want a strategic, well-crafted brand identity that aligns with your vision and resonates with your audience, this is for you. Whether you're launching a new brand or refining an existing one, I help you build a cohesive, intentional identity that stands out.
Absolutely! If your current logo has strong foundations but needs refinement, I can work with you to elevate it while ensuring it fits within a larger, well-thought-out brand system.
This is a collaborative process, but I make it as seamless as possible. You’ll provide insights through a brand questionnaire or a 1:1 call, review the mood board and brand presentation, and give feedback during the two rounds of refinements. I handle the heavy lifting, translating everything into a strong, strategic identity.
Typically, the entire branding process takes 4-6 weeks, depending on the complexity and the speed of feedback rounds. I ensure each phase gets the attention it deserves without unnecessary delays.
Two rounds of refinements are usually enough to get things just right, but if additional changes are needed, we can discuss an extended scope at an hourly rate.
While the branding package is a one-time project, I offer ongoing support for brand applications, additional collateral, or future refinements. Just reach out when you need me!
If you have a tight deadline, let’s chat! I take on rush projects on a case-by-case basis for an additional fee.
Simple! Just drop me a message here on Contra, and I’ll reach out to schedule a free discovery call to get things rolling 💛
Example work
Kajal's other services
$4,800