Brand Identity Design | Extensive Package
Contact for pricing
About this service
Summary
Process
FAQs
How do I know if this service is right for me?
If you're looking for more than just a logo and want a strategic, well-crafted brand identity that aligns with your vision and resonates with your audience, this is for you. Whether you're launching a new brand or refining an existing one, I help you build a cohesive, intentional identity that stands out.
What if I already have a logo? Can you refine it instead of designing a new one?
Absolutely! If your current logo has strong foundations but needs refinement, I can work with you to elevate it while ensuring it fits within a larger, well-thought-out brand system.
How much involvement do I need in the process?
This is a collaborative process, but I make it as seamless as possible. You’ll provide insights through a brand questionnaire or a 1:1 call, review the mood board and brand presentation, and give feedback during the two rounds of refinements. I handle the heavy lifting, translating everything into a strong, strategic identity.
How long does the process take?
Typically, the entire branding process takes 4-6 weeks, depending on the complexity and the speed of feedback rounds. I ensure each phase gets the attention it deserves without unnecessary delays.
What if I need more than two rounds of revisions?
Two rounds of refinements are usually enough to get things just right, but if additional changes are needed, we can discuss an extended scope at an hourly rate.
Do you offer ongoing support after the project is completed?
While the branding package is a one-time project, I offer ongoing support for brand applications, additional collateral, or future refinements. Just reach out when you need me!
What if I need my brand identity faster?
If you have a tight deadline, let’s chat! I take on rush projects on a case-by-case basis for an additional fee.
How do we get started?
Simple! Just drop me a message here on Contra, and I’ll reach out to schedule a free discovery call to get things rolling 💛
What's included
Phase 1: Creative Direction
→ We start by exploring two high-level brand concepts, each presented as curated mood boards. These define the visual tone, color direction, typography inspiration, and overall aesthetic approach to ensure alignment before moving into design execution.
Phase 2: Core Identity System
→ Logo Suite: A fully developed logo suite, including primary, secondary, stacked, and responsive versions, along with brand marks and favicons. This ensures flexibility across digital, print, and merchandise applications. → Color System: A strategically developed color palette, including primary, secondary, and accent colors (as applicable) designed for versatility and impact. We define how these colors interact and where they should be applied for consistency. → Typography System: A carefully selected typographic hierarchy, featuring primary and secondary fonts that align with the brand’s personality. We outline type usage for headings, body text, and stylistic treatments.
Phase 3: Brand Extensions
→ Image Direction: An imagery guide with examples that defines the style, tone, and treatment of photography, textures, and supporting visuals. This ensures that all brand imagery remains cohesive, intentional, and aligned with the brand’s identity. → Brand Elements: A customized set of brand assets, which may include patterns, icons, or illustrations, depending on what best supports the brand’s visual identity. These elements enhance the brand beyond the logo and reinforce recognition.
Phase 4: Guidelines & Handoff
→ Comprehensive Figma Brand Guidelines: A detailed, editable, and shareable brand guidelines document in Figma, covering logo usage rules, color applications, typography guidelines, imagery direction, and brand element applications. Includes dos and don’ts to ensure brand consistency. → This is where you receive all your final brand assets, ready for use. All final files are delivered in industry-standard formats for both web and print use.
Goodbye Kit
SURPRISE, SURPRISE!! 🎁 This is a little something extra to help you launch your brand with ease. Think of it as a parting gift, packed with practical tools to set you up for success.
Revisions
→ Each deliverable is open to 2 rounds of revision, allowing for refinements based on feedback.
Example projects
Recommendations
(5.0)
Client • Apr 5, 2025
Recommended
Kajal was great to work with from start to finish! We had a tight timeline, and she managed it effortlessly delivering what we needed well on time. Took feedback and implemented it quickly. Ending result turned out great! Highly recommended
Recommended
Repeat customer! Worked with Kajal on another project where she delivered exceptional results, quickly jumped into another one and got the same result once again. Highly recommended.
Client • Apr 5, 2025
Client • Jan 14, 2025
Recommended
Super happy with the branding assets Kajal made for us!
Client • Jun 20, 2024
Recommended
Ashna at MDbio Wellness hired Kajal and recommends working with them
Client • Apr 1, 2024
Recommended
Kajal is a top-notch designer! Her creativity transforms visions into stunning visuals. Excellent communicator, making collaboration smooth. Highly recommend!
Client • Mar 13, 2023
Recommended
Working with Kajal has been a great experience. She consistently provides creative, expert work that fits our brand very well. She has always delivered her work within our deadlines and communicates regularly during the creative/development process. Her illustrations are used throughout our Web site and marketing collateral and have become a key component in our marketing. I highly recommend Kajal.
Recommended
Kajal is a talented professional who delivers exceptional work on time.
Client • Aug 16, 2023
Client • Mar 22, 2023
Recommended
Kajal was working on the branding identity for an NFT social media marketing tool MagicMint. She took over the branding identity part and executed everything smoothly. It was a very pleasant experience working with her, great communication, availability and on time delivery of tasks. She shared the progress with me through the process and made sure we were aligned on everything. Would be very happy to work with her again in the future!
Client • Mar 14, 2023
Recommended
I have hired Kajal several times for illustration work. She has been very good at setting and meeting deadlines. She has always been responsive to feedback and is able to help steer the creative direction as well. The results are great and I would definitely hire her again.
Client • Mar 14, 2023
Recommended
I recommend Kajal for any of your graphic design needs. Kajal has been able to take creative direction and turn it into stunning graphics. She is professional, attentive, and very easy to work with. What I love most about her is her willingness to learn and also reliability despite being in a very different timezone. I look forward to out future collaboration.
Skills and tools
Brand Designer
Brand Strategist
Logo Designer
Adobe Illustrator
Adobe Photoshop
Canva
Figma
Notion