Truewake is dedicated to curative sleepwear and helping people achieve a deeper, more relaxed, and restorative night's sleep. They are on a mission to help people live healthy lives. Sleeping is a core component of that, which is why they make the best sleepwear on the planet with innovative fabrics and designs.
Service: Social Media Content Design 🔗
Goals and Process
Crafting post templates involved a targeted approach, focusing on various aspects of the brand such as new releases, brand awareness, product promotions, and highlights. The goal was to strike a balance, ensuring each template played a distinct role in communicating different facets of the brand while maintaining a cohesive visual identity.
In developing story templates, my strategy revolved around fostering active engagement within the Truewake community. My aim was to encourage meaningful interaction with the brand, leading me to focus on the creation of interactive templates tailored specifically for Truewake. I also wanted there to be a balance between community engagement and brand promotion, which is why I crafted these templates to be diverse yet cohesive, maintaining alignment with the brand's identity.