Truewake is dedicated to curative sleepwear and helping people achieve a deeper, more relaxed, and restorative night's sleep. They are on a mission to help people live healthy lives. Sleeping is a core component of that, which is why they make the best sleepwear on the planet with innovative fabrics and designs.
Service: Brand Essentials Sprint 🔗
My journey with TrueWake began by delving into the brand's vision and goals. Through in-depth conversations and a brand questionnaire, I gained insights that shaped the entire creative direction. TrueWake aimed to offer more than just sleepwear – it sought to provide a premium lifestyle experience, focusing on comfort, luxury, and relaxation. To visually capture this, I created a moodboard reflecting playful and soft energy. This moodboard served as our compass, instantly instilling a sense of relaxation.
The primary logo for Truewake is a minimal custom wordmark thoughtfully created to evoke a luxurious lifestyle. In tandem, the secondary logo suite was meticulously tailored to elevate diverse brand touchpoints such as packaging, social media, and merchandise. This guarantees a uniform and memorable brand representation across all channels, fostering a harmonized and cohesive visual identity.