CRO Agency | Brand Identity

Studio Gro isn’t your typical CRO agency and that’s exactly how founder Ashna envisioned it. Based in New York, Studio Gro operates at the crossroads of creativity and conversion, blending design, branding, and user experience to build digital experiences that don’t just perform but truly connect. Unlike agencies that rely purely on numbers and analytics, Studio Gro takes a more holistic, design-driven approach, ensuring every touchpoint feels intentional. To bring this vision to life, the brand needed a visual identity that matched its modern, confident, and innovative personality.

The challenge was to craft an identity that set Studio Gro apart in a competitive landscape, highlighting both its analytical expertise and its creative edge. Through research, it became clear that many CRO-focused brands leaned heavily into either data driven aesthetics or overly playful design. Studio Gro needed to strike a balance: professional yet vibrant, strategic yet experimental.

To achieve this, the visual identity was built around the core themes of:

Experimentation – A brand that isn’t afraid to test, tweak, and push creative boundaries.

Clarity – A clean, modern aesthetic that signals trust and expertise.

Confidence – A bold, self-assured presence that cements Studio Gro as a leader in the field.

Studio Gro’s identity features a custom hand-drawn typographic logo, a bold yet refined wordmark that captures the brand’s experimental spirit and distinctive personality. The color palette balances deep, grounding neutrals with vibrant accent hues, creating a dynamic and sophisticated presence that reflects both analytical precision and creative energy.