Brand StrategyKajal Baliyan
Your brand needs more than visuals, it needs clarity at the core. This service gives you a comprehensive strategy framework that defines your brand’s foundation, positioning, and perception in the market.
What we cover:
Through research, workshops, and structured collaboration, we’ll answer the four critical questions every strong brand needs:
Why — Your purpose and mission, expressed in terms of the value you deliver to customers.
Who — Your brand’s internal compass: the values, beliefs, and character traits that guide how you show up.
How — The principles and behaviors that make your brand real in action: how you operate, how you deliver, and the standards you uphold.
What — Your unique positioning: the category you play in, how you stand apart from competitors, and the distinctive promise only you make.
What's included
Discovery Workshop(s)
Collaborative sessions to dig into your vision, audience, and goals.
Research
Competitive landscape analysis + customer interviews to uncover insights that shape positioning.
Insights Synthesis
Mapping of themes, opportunities, and tensions across company, customer, and competitor perspectives.
Brand Strategy Guide
A structured document that distills all findings into a usable framework: purpose, values, principles, positioning, and personality.
Implementation Roadmap
Practical next steps for how the strategy informs identity design, messaging, and marketing.
Example work
Kajal's other services
Starting at$5,500
Duration4 weeks
Tags
Google Meet
Notion
Slack
Brand Design
Brand Strategist
Researcher
Service provided by
Kajal Baliyan proDelhi, India
- $25k+
- Earned
- 23
- Paid projects
- 4.96
- Rating
- 336
- Followers
Brand StrategyKajal Baliyan
Starting at$5,500
Duration4 weeks
Tags
Google Meet
Notion
Slack
Brand Design
Brand Strategist
Researcher
Your brand needs more than visuals, it needs clarity at the core. This service gives you a comprehensive strategy framework that defines your brand’s foundation, positioning, and perception in the market.
What we cover:
Through research, workshops, and structured collaboration, we’ll answer the four critical questions every strong brand needs:
Why — Your purpose and mission, expressed in terms of the value you deliver to customers.
Who — Your brand’s internal compass: the values, beliefs, and character traits that guide how you show up.
How — The principles and behaviors that make your brand real in action: how you operate, how you deliver, and the standards you uphold.
What — Your unique positioning: the category you play in, how you stand apart from competitors, and the distinctive promise only you make.
What's included
Discovery Workshop(s)
Collaborative sessions to dig into your vision, audience, and goals.
Research
Competitive landscape analysis + customer interviews to uncover insights that shape positioning.
Insights Synthesis
Mapping of themes, opportunities, and tensions across company, customer, and competitor perspectives.
Brand Strategy Guide
A structured document that distills all findings into a usable framework: purpose, values, principles, positioning, and personality.
Implementation Roadmap
Practical next steps for how the strategy informs identity design, messaging, and marketing.
Example work
Kajal's other services
$5,500