Brand Strategy
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About this service
Summary
What's included
Discovery Workshop(s)
Collaborative sessions to dig into your vision, audience, and goals.
Research
Competitive landscape analysis + customer interviews to uncover insights that shape positioning.
Insights Synthesis
Mapping of themes, opportunities, and tensions across company, customer, and competitor perspectives.
Brand Strategy Guide
A structured document that distills all findings into a usable framework: purpose, values, principles, positioning, and personality.
Implementation Roadmap
Practical next steps for how the strategy informs identity design, messaging, and marketing.
Example projects
Recommendations
(5.0)
Client • Jul 3, 2025
Recommended
Always great to work with Kajal!
Client • Jun 27, 2025
Recommended
I had a great experience working with Kajal! She made the process easy and took the time to really understand what I was looking for and bring it to life.
Client • Jun 9, 2025
Recommended
Kajal was fantastic. Great work experience and my business plan came out incredible. She really connected a lot of dots that were not easy to do. Couldn't ask for anything more! Thanks!
Client • Apr 5, 2025
Recommended
Kajal was great to work with from start to finish! We had a tight timeline, and she managed it effortlessly delivering what we needed well on time. Took feedback and implemented it quickly. Ending result turned out great! Highly recommended
Recommended
Repeat customer! Worked with Kajal on another project where she delivered exceptional results, quickly jumped into another one and got the same result once again. Highly recommended.
Client • Apr 5, 2025
Client • Jan 14, 2025
Recommended
Super happy with the branding assets Kajal made for us!
Client • Jun 20, 2024
Recommended
Ashna Rana at MDbio Wellness hired Kajal and recommends working with them
Client • Apr 1, 2024
Recommended
Kajal is a top-notch designer! Her creativity transforms visions into stunning visuals. Excellent communicator, making collaboration smooth. Highly recommend!
Client • Mar 13, 2023
Recommended
Working with Kajal has been a great experience. She consistently provides creative, expert work that fits our brand very well. She has always delivered her work within our deadlines and communicates regularly during the creative/development process. Her illustrations are used throughout our Web site and marketing collateral and have become a key component in our marketing. I highly recommend Kajal.
Recommended
Kajal is a talented professional who delivers exceptional work on time.
Client • Aug 16, 2023
Client • Mar 22, 2023
Recommended
Kajal was working on the branding identity for an NFT social media marketing tool MagicMint. She took over the branding identity part and executed everything smoothly. It was a very pleasant experience working with her, great communication, availability and on time delivery of tasks. She shared the progress with me through the process and made sure we were aligned on everything. Would be very happy to work with her again in the future!
Client • Mar 14, 2023
Recommended
I have hired Kajal several times for illustration work. She has been very good at setting and meeting deadlines. She has always been responsive to feedback and is able to help steer the creative direction as well. The results are great and I would definitely hire her again.
Client • Mar 14, 2023
Recommended
I recommend Kajal for any of your graphic design needs. Kajal has been able to take creative direction and turn it into stunning graphics. She is professional, attentive, and very easy to work with. What I love most about her is her willingness to learn and also reliability despite being in a very different timezone. I look forward to out future collaboration.
Skills and tools
Brand Designer
Brand Strategist
Researcher
Google Meet
Notion
Slack