Visual Identity 💡

Jordi Serrano

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About this service

Summary

Connecting your brand ethos and its audience ⚡️

This personalized service is designed to align your business objectives with a unique visual strategy, elevating your organization to the next level. By the project's conclusion, your brand will not only stand out but also effectively communicate its essence across any medium.

This package is highly flexible, catering to all levels of your brand's needs. Whether you're seeking basic branding, in-depth visual development, or a rebrand, all deliverables and assets will be adapted to suit its specific requirements.

Process

After the first meeting and during the entire creative process, we will be in constant communication to ensure that we are aligned on every step taken and that you are always included in the design process from beginning to end.

1. Onboarding (First Meeting). This initial stage focuses on understanding the specific needs of your brand, discussing deliverables, and establishing a timeline. Following the meeting, I will provide a finalized price tailored to the project and its requirements.

2. 50% Deposit. Upon confirmation of payment, you will receive a questionnaire designed to gain deeper insight into your brand and its ethos, aiding in the development process.

3. Research and Inspiration (Visual World). I will conduct thorough research into your industry, current trends, and competitors' visual identities to inspire the design process. This ensures that the final design is both unique and relevant.

4. Define Brand Strategy. We will create the foundational elements that guide how a brand presents itself visually. This includes determining the brand's target audience, unique value proposition, key messaging, and overall brand positioning. It also involves identifying the brand's personality, tone of voice, and visual direction. It ensures consistency, coherence, and alignment with the brand's objectives.

5. Concept Development & Design Creation. This process involves creating the primary visual representation of your brand, including the logo, and developing complementary visual elements. It involves brainstorming, sketching, and refining concepts to ensure the final design effectively communicates your brand's values, personality, and positioning. Additionally, it includes designing elements such as color palette, typography, patterns, and iconography to align with your brand identity and resonate with your target audience. The objective is to create a cohesive and memorable identity system that reflects your brand's essence and fosters recognition and connection across various touchpoints and mediums.

6. Feedback and Iteration. Presentation of the initial concepts and feedback. Based on your input, I will refine and iterate on the designs until the objectives are met. Up to two rounds of refinements.

7. Finalization & Implementation Across Various Platforms. Upon approval of a design concept, I will proceed to finalize the visual identity. This involves refining details and ensuring consistency in the application of the developed identity system across different mediums where your brand interacts with its audience. This includes both digital and physical platforms such as websites, social media, print materials, packaging, signage, and merchandise. Implementation may involve adapting visual elements to suit the requirements and constraints of each platform, while maintaining the integrity and coherence of the brand's identity.

8. Final Payment.

9. Delivery. I will prepare the final files in various formats (e.g., SVG, PNG, JPG, PDF, EPS) suitable for both print and digital applications. Additionally, I will provide comprehensive guidelines on visual identity usage and specifications to facilitate consistent and proper application.

What's included

Main Logo
Your brand's core visual identity. A distinct and memorable design that embodies your brand's essence and values. Crafted to make a lasting impression and resonate with your target audience.
Secondary Logo & Variations
Additional logo variations tailored to suit different contexts and applications, depending on the project and brand's specific needs. These variations provide flexibility while maintaining brand consistency, suitable for use across various mediums.
Color Palette
Provides consistency and cohesion in brand representation. A carefully curated selection of colors that define your brand's visual identity. Designed to evoke specific emotions and convey your brand's personality across various touchpoints.
Typography
A carefully selected set of fonts or typefaces that define the brand's written communication. Consistent typography ensures a cohesive and recognizable brand identity across various materials and platforms.
Pattern and/or Iconography
Unique visual elements or designs associated with the brand, used to enhance its recognition and personality. These patterns or icons provide versatility in brand representation across various materials and platforms, reinforcing brand identity.
Stationery Design
Customized materials such as business cards, letterheads, and envelopes featuring the brand's logo and visual identity. This deliverable will be tailored to the brand's specific needs and preferences, determined during the initial meeting to ensure cohesive branding across all printed materials.
Visual Applications
Customized visual assets designed for specific purposes such as social media graphics, website banners, or marketing materials. This deliverable will be customized to meet the unique needs of the brand, determined during the initial meeting.
User Manual & Brand Guidelines
A comprehensive guide detailing proper usage guidelines for the brand's visual identity, including the logo and associated assets. This guide covers instructions on logo placement, sizing, clear space requirements, color usage, typography, patterns, iconography, and application examples of the visual identity to various assets, such as social media, packaging, etc. Available in online and/or PDF format for easy reference and implementation, ensuring consistency and cohesion in brand representation across all materials and platforms.
Social Media Templates
Pre-designed template for social media posts, ensuring consistency in branding across different platforms. These templates feature the brand's visual identity elements such as logos, colors, and typography, providing a cohesive and professional look for social media content.
Full Print & Digital Files
A set of visual identity assets provided in various formats for both print and digital use, tailored to meet the brand's specific needs and preferences. Formats encompass files for logos, typography, patterns, iconography, and other visual elements, ensuring seamless integration across different platforms and applications. This deliverable will be determined during initial discussions, aligning with the brand's requirements for cohesive and consistent representation.