Visual Identity 💡

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About this service

Summary

Connecting your brand ethos and its audience ⚡️
This personalized service is designed to align your business objectives with a unique visual strategy, elevating your organization to the next level. By the project's conclusion, your brand will not only stand out but also effectively communicate its essence across any medium.
This package is highly flexible, catering to all levels of your brand's needs. Whether you're seeking basic branding, in-depth visual development, or a rebrand, all deliverables and assets will be adapted to suit its specific requirements.

What's included

  • Main Logo

    Your brand's core visual identity. A distinct and memorable design that embodies your brand's essence and values. Crafted to make a lasting impression and resonate with your target audience.

  • Secondary Logo & Variations

    Additional logo variations tailored to suit different contexts and applications, depending on the project and brand's specific needs. These variations provide flexibility while maintaining brand consistency, suitable for use across various mediums.

  • Color Palette

    Provides consistency and cohesion in brand representation. A carefully curated selection of colors that define your brand's visual identity. Designed to evoke specific emotions and convey your brand's personality across various touchpoints.

  • Typography

    A carefully selected set of fonts or typefaces that define the brand's written communication. Consistent typography ensures a cohesive and recognizable brand identity across various materials and platforms.

  • Pattern and/or Iconography

    Unique visual elements or designs associated with the brand, used to enhance its recognition and personality. These patterns or icons provide versatility in brand representation across various materials and platforms, reinforcing brand identity.

  • Stationery Design

    Customized materials such as business cards, letterheads, and envelopes featuring the brand's logo and visual identity. This deliverable will be tailored to the brand's specific needs and preferences, determined during the initial meeting to ensure cohesive branding across all printed materials.

  • Visual Applications

    Customized visual assets designed for specific purposes such as social media graphics, website banners, or marketing materials. This deliverable will be customized to meet the unique needs of the brand, determined during the initial meeting.

  • User Manual & Brand Guidelines

    A comprehensive guide detailing proper usage guidelines for the brand's visual identity, including the logo and associated assets. This guide covers instructions on logo placement, sizing, clear space requirements, color usage, typography, patterns, iconography, and application examples of the visual identity to various assets, such as social media, packaging, etc. Available in online and/or PDF format for easy reference and implementation, ensuring consistency and cohesion in brand representation across all materials and platforms.

  • Social Media Templates

    Pre-designed template for social media posts, ensuring consistency in branding across different platforms. These templates feature the brand's visual identity elements such as logos, colors, and typography, providing a cohesive and professional look for social media content.

  • Full Print & Digital Files

    A set of visual identity assets provided in various formats for both print and digital use, tailored to meet the brand's specific needs and preferences. Formats encompass files for logos, typography, patterns, iconography, and other visual elements, ensuring seamless integration across different platforms and applications. This deliverable will be determined during initial discussions, aligning with the brand's requirements for cohesive and consistent representation.


Skills and tools

Brand Design

Graphic Designer

Visual Designer

Adobe Creative Suite

Adobe Creative Suite

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Figma

Figma

Industries

Design

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