Logo Package 🟣

Jordi Serrano

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About this service

Summary

Aligning your essence with a unique logo ⚡️

This package offers a personalized approach to building and elevating your brand's visual identity. With over 12 years of experience in the creative field and a solid understanding of typography and graphic design principles, I can deliver logos that not only stand out but also authentically capture the essence of your brand, aligning aesthetics with its soul. My diverse client track record over these years has given me versatility, which, combined with genuine creativity and expertise, ensures each logo is uniquely crafted to differentiate your brand and resonate with your audience.

Process

After the first meeting and during the entire creative process, we will be in constant communication to ensure that we are aligned on every step taken and that you are always included in the design process from beginning to end.

1. Onboarding (First Meeting). This involves understanding your brand, its values, target audience, industry, and timeline, to gather as much information as possible. This first meeting will take as long as necessary as we ensure complete alignment towards the main brand core and its goals. 50% Deposit.

2. Research and Inspiration (Visual World). I will conduct research into the industry, trends, and competitors' logos. This helps generate ideas and ensures the design is unique and relevant.

3. Concept Development. Brainstorm and sketch out different concepts for the logo based on the gathered information and research. I will explore various ideas and directions before narrowing down the options.

4. Design Creation. Time to create digital versions of the chosen concepts. This is the experimentation stage: typography, imagery, colors, and shapes, to bring the concepts to life.

5. Feedback and Iteration. This is the big time! Presentation of the initial logo concepts and feedback. Based on your input, I will refine and iterate on the designs until the objectives are met. Up to two rounds of refinements.

6. Finalization. Once you have approved a design concept, I will finalize the logo. This involves fine-tuning details, selecting the appropriate colors, and ensuring scalability for various applications.

7. Final Payment.

8. Delivery. Prepare the final logo files in different formats (e.g., SVG, PNG, JPG, PDF, EPS) for both print and digital use. Provide guidelines on logo usage and specifications to ensure consistent and proper application.

What's included

Main Logo
Your brand's core visual identity. A distinct and memorable design that embodies your brand's essence and values. Crafted to make a lasting impression and resonate with your target audience.
Secondary Logo & Variations
Additional logo variations tailored to suit different contexts and applications, depending on the project and brand's specific needs. These variations provide flexibility while maintaining brand consistency, suitable for use across various mediums.
Color Palette
Provides consistency and cohesion in brand representation. A carefully curated selection of colors that define your brand's visual identity. Designed to evoke specific emotions and convey your brand's personality across various touchpoints.
User's Manual
A comprehensive guide detailing proper usage guidelines for your brand's logo and associated assets. Includes instructions on logo placement, sizing, clear space requirements, color usage, and application examples. Available in online and/or PDF format for easy reference and implementation.
Full Print & Digital Files
Complete set of logo files provided in various formats for both print and digital use. Includes SVG, PNG, JPG, PDF, and EPS files to ensure compatibility across different platforms and applications.

Example projects