CUB, Academic Innovation Center

Jordi Serrano

Art Director
Brand Designer
Visual System Designer
Adobe Illustrator
Adobe Photoshop
Freelance
CUB' Custom Wordmark
CUB' Custom Wordmark
Naming, visual identity and custom wordmark developed for a school incubator based in Tallinn. The primary aim of its program is to connect young entrepreneurs in the circular economy and creative industries with their audiences, providing an open space for individuals seeking mentorship or counseling. It hosts regular events to promote startups, facilitate connections among various professionals, and explore new concepts and trends. Its target audience primarily comprises micro-entrepreneurs, small businesses, zero-waste initiatives, IT startups, and leaders in the creative economy. The font in use is Aeonik, by CoType Foundry.
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