Torre Turull. Heritage Estate and Olive Grove Venue.

Jordi Serrano

Torre Turull. Heritage Estate and Olive Grove Venue from Barcelona.

Role: art direction, visual development.

Torre Turull is a landmark building of some historical heritage built in Catalonia at the beginning of the 20th century. It has a lot of characteristics and genuine elements of Catalan modernism, and it was declared to be a place of Local Cultural Interest by the Government of Catalonia. The construction is currently undergoing restoration to convert Torre Turull into a business that will organize events and produce high-quality olive oil extracted from the newly planted olive trees surrounding the estate.
The challenge of this project was to integrate and transmit the historical values of the building from a modern and renewed perspective, and to design a versatile concept that can be applied to the events planned in the future and to the related products of the brand as well.
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Posted May 13, 2024

Visual Identity for a landmark building with historical heritage in Catalonia, Spain.

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