What's included

• Voice + Tone

  I will provide a recommendation in terms of your brand's digital tone + voice and a strategy to expand your brand's digital reach; curated toward your specified target audience

• Competitive Audit

  I will conduct a competitive audit + analysis of potential players in the space or similar organizations doing similar work. This will support my recommendation to guide my choices for your brand's digital look + feel.

• Look + Feel Guidance

  I will conduct a look + feel guidance for your brand, shaping the brand aesthetic and digital presence.

• Writing + Content Objectives

  I will conduct writing + content objectives for your brands to follow; tailored to educating and providing information about the company, its services for creators/artists, and the community your brand cultivates for artists + creators alike; emphasizing the value of interdisciplinary play.

• Recommended Content Calendar / Suggested Posting Cadence

  I will provide a recommendation on the best content calendars on the market currently or create one from scratch using Google Sheets. I will also have suggested posting cadence for all of your brand's social profiles.

• KPI Benchmarking

  I will conduct Key Performance Indicators + Strategic Benchmarks for your brand to increase its digital presence and awareness, drive revenue, and increase traffic to your brand's digital profiles.

• Paid Media Guidance

  I will deliver paid or sponsored media guidance, charting the best path forward for your brand's placements through video ads, pay-per-click (PPC) ads, pop-ups, and sponsored social media posts.