2023 Adobe Black History Month Social Campaign

For Adobe’s Black History Month Campaign with the theme of “belonging,” we proposed creating an Instagram carousel featuring unique and inspiring quotes from Black creatives. These quotes showcase their experiences and perspectives on representation in the art world and in their own works — their feeling of “Belonging”.

Our goal was to highlight the celebration of Black lives and culture through art, connecting with one another and sharing common values. This Instagram carousel served as the first post in this year’s Adobe’s BHM campaign [2023] and contribute to the overall BHM theme by promoting belonging for Black artists, showcasing their perspectives to a diverse audience.