2021 YouTube #LovesNotes Campaign

Launched in 2018, #LoveNotes is YouTube's annual Valentine's Day campaign designed to spotlight the uniqueness of creator < > fan love on YouTube.

From providing a much-needed virtual friend to bonding over things they both love, YouTube has and continues to facilitate the forming of millions of these connections. And even if you can’t see each other at meet-ups right now, you can still express your appreciation. I wrote copy for social for the campaign and engaged in community management throughout the campaign.