Amazon FireTV Auto Influencer Campaign
Matthew Agunloye
Our team partnered with Amazon FireTV to increase consumer awareness of its latest auto integration. We developed creative briefs that aligned with the brand guidelines of FireTV and its partners while incorporating the thematic elements of such as fall/Halloween, Thursday Night Football, and the holiday season. Our two primary goals were to gauge the effectiveness of influencer relations and to achieve a KPI goal of 10M impressions while adhering to a $400K budget. In my role, I helped create and manage the influencer campaign for Amazon FireTV Auto and Chrysler.
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Posted Jun 10, 2023
The campaign focused on marketing the new Chrysler Pacifica EV to a wider audience through social media while showcasing Amazon's new product: FireTV Auto.
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