TurboTax Video Series: Into Investments

Intuit enlisted our team to find ways to help their customers learn more throughout the year and stay engaged through digital media. We proposed a video series featuring Humphrey Yang, a well-known TikToker/YouTuber, to help viewers navigate financial hardships and set themselves up for success. The video series ran for four weeks, with episodes ranging from 8-10 minutes on YouTube, and shortened snippets were posted on TikTok and Instagram Reels. As the project lead, I was responsible for selecting the film company to direct the series, choosing the filming location, and editing the videos from an hour of raw footage to the finished product. Overall, the video series was highly successful, generating a significant increase in engagement and positive sentiment towards both the host and our own brand.