2022 Adobe Cultural Moments: Pride

Our team provided support to Adobe in launching a social content program that truly embodied their mission of "Creativity for All". We developed a program that celebrated and supported the diverse audience of the brand, while also uplifting them by honoring cultural moments that celebrated their heritage and identity. The program's initial focus was on Pride, and we utilized flyers as the building blocks to popularize powerful symbols of self-expression and community. To kick off the campaign, we created both video and static content for Instagram and TikTok that highlighted significant flyers throughout history that had a positive impact on the LGBTQIA+ movement. In addition, we developed seven custom Pride-themed Express templates for users to remix and promoted them across social channels. Our overall strategy was centered around creating educational and inspiring content that aligned with the brand's values and supported its audience.