2021 NBA Finals YouTube TV Campaign

I collaborated with YouTube TV and the NBA to spearhead the development, execution, and production of a highly successful campaign.

Our esteemed client, YouTubeTV, sought an engaging and entertaining approach to capitalize on the 2021 NBA Finals with the objective of extending a free trial to YouTubeTV during the games as well. With through planning, we devised a comprehensive social strategy, adeptly monitored and engaged in community management, and orchestrated delightful surprise activities. I personally curated and gifted exclusive "NBA Finals" merchandise to the victorious participants of our enthralling Trivia contest on Twitter. We even devised virtual fan experiences such as a virtual t-shirt cannon where fans won a real t-shirt by answering trivia questions on Twitter or virtual gift cards fans could use at the NBA Store online. For further insights into my prowess in crafting captivating content, persuasive copy, and orchestrating impactful campaigns, kindly click the "Content, Copy, and Campaigns" section of my personal website.