pro
Alexander Thomas
Designed for 3x🦄 and YC, Sequoia, Softbank backed startups
New to Contra
Alexander is ready for their next project!
A feature doesn’t exist in isolation. It exists in the context of your user’s journey.
When designing, you have to ask:
- Where is the user coming from?
- How familiar are they with the product?
- What mental models are they bringing in?
- How much have they already learned through previous actions?
Take one of my screens as an example. It’s filled with terms like: Atom. TVL. Tags. Contributors. To an outsider, it’s confusing. Almost unusable. But that screen wasn’t designed for an outsider.
It was designed for someone who:
- Has gone through onboarding
- Created their first identity
- Made their first claim
- Staked on something they believe in
- Spends time in the community (Discord, Twitter spaces, etc.)
They don’t just use the product. They live in it. And that’s the key. Good design isn’t about making everything universally simple. It’s about making it contextually clear for the right user, at the right time.
How do you get there? You track the journey:
- When users take key actions
- Where they drop off
- How their behavior evolves over time
That’s how you earn the confidence to design “complex” screens that actually feel intuitive. Designing products isn’t just about clarity. It’s about empathy, grounded in real user behavior.
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Even when designing a single screen in Figma, I can’t help but build with components. It doesn’t need to be perfect, but it creates a solid foundation.
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The Story of Superpowered
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On Base, Intuition powers a directory where projects can be discovered, evaluated, and ultimately verified through staking.
People and the Base team can stake on projects they believe in, turning “verified” into an on-chain, economic signal, not just a badge. The result is a living map of the Base ecosystem, where trust and discovery evolve together.
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Claims in Intuition are on-chain statements that anyone can support or challenge with stake.
On the claim details page, people can see who staked, how much ETH is at risk, and where consensus is forming.
Trust becomes something you can inspect: addresses, amounts, and sentiment are all visible in one place.
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Intuition’s browser extension lets people tag websites, stake for or against those tags, and turn reputation into a shared signal.
Every upstake or downstake becomes a public, economic vote on how much a site can be trusted. Over time, users collectively build a reputation layer over the web, one tag at a time.
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Designing the first identity portal for Intuition, where trust and ownership become verifiable assets on-chain.
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Intuition is building a new layer for digital identity and reputation. A universal, portable system where users own their data, make claims, and build trust that travels across Web3. At its core is a semantic, token-curated knowledge graph, where every identity and claim becomes a verifiable on-chain asset.
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UX and narrative design for an early Web3 identity system turning reputation into a portable digital asset.
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