Pricing is the moment a visitor becomes a customer. This screen looks simple: 3 tiers, monthly vs annual, a small discount. But every toggle here is a decision about behavior.
Found this in my archive, trying to make a calendar work on the smallest screens. You can’t fit everything, so you’re forced to decide what actually matters.
A feature doesn’t exist in isolation. It exists in the context of your user’s journey.
When designing, you have to ask:
- Where is the user coming from?
- How familiar are they with the product?
- What mental models are they bringing in?
- How much have they already learned...