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Alexander Thomas
Designed for 3x🦄 and YC, Sequoia, Softbank backed startups
New to Contra
Alexander is ready for their next project!
When designing a new feature, I start by imagining the best possible user experience, without worrying about implementation complexity. This establishes our north star: "This is what we want to achieve."
Then I work with engineering to break it down to "This is what we can ship...
Gamification when done right works wonders. In the Intuition portal, we wanted to incentivise every action that the user does from the time they connect their wallet and create their account.
If you look at it, Contra themselves beautifully designed a good system too. From...
Hi everyone, I'm Alex and I've just joined Contra. I've designed for super early stage startups (some of them backed by YC, Sequoia, Softbank). The work on this feed is incredible and I'm super inspired by what I see!
What's one thing you wish you knew when you started here?Would love any advice for my first month here. 👻
I just published The Story of Superpowered: The journey from shipping an AI meeting copilot, to tripling MRR in six months, to a successful Product Hunt launch, only to ultimately pivot entirely.
Here is the link to the case study
Personas are important, but understanding your users' learning curve for new features is just as critical. Especially in blockchain, where almost every flow involves an on-chain transaction.
This is where the right KPIs come in. They might not be your north star metrics, but...