pro
Alexander Thomas
Designed for 3x🦄 and YC, Sequoia, Softbank backed startups
New to Contra
Alexander is ready for their next project!
Working on this theme for a fintech brand. So cool that I'm not even sure where we're going with it. 😄
Pricing is the moment a visitor becomes a customer. This screen looks simple: 3 tiers, monthly vs annual, a small discount. But every toggle here is a decision about behavior.
A feature doesn’t exist in isolation. It exists in the context of your user’s journey.
When designing, you have to ask:
- Where is the user coming from?
- How familiar are they with the product?
- What mental models are they bringing in?
- How much have they already learned...
A while back, I worked on a product where influencers could turn themselves into AI personalities, and users would pay to interact with them.
Not just chat. Calls, images, subscriptions to specific characters.
A layered monetization model:
- Tokens for usage (chat, calls,...
Most users don’t fail onboarding. Onboarding fails them.
When a product has a learning curve, users want to jump in fast. They skip steps, explore on their own, and hit friction. The result? A poor first experience.
That’s not impatience, that’s intent. A “journey” component fixes...