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A feature doesn’t exist in isolation. It exists in the context of your user’s journey.
When designing, you have to ask:
- Where is the user coming from?
- How familiar are they with the product?
- What mental models are they bringing in?
- How much have they already learned through previous actions?
Take one of my screens as an example. It’s filled with terms like: Atom. TVL. Tags. Contributors. To an outsider, it’s confusing. Almost unusable. But that screen wasn’t designed for an outsider.
It was designed for someone who:
- Has gone through onboarding
- Created their first identity
- Made their first claim
- Staked on something they believe in
- Spends time in the community (Discord, Twitter spaces, etc.)
They don’t just use the product. They live in it. And that’s the key. Good design isn’t about making everything universally simple. It’s about making it contextually clear for the right user, at the right time.
How do you get there? You track the journey:
- When users take key actions
- Where they drop off
- How their behavior evolves over time
That’s how you earn the confidence to design “complex” screens that actually feel intuitive. Designing products isn’t just about clarity. It’s about empathy, grounded in real user behavior.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Most AI tools help you write.
Designa helps you build.
Inside Notion, you can just tag @designa and
describe anything:
“Freelance manager”
“Startup dashboard”
“Food delivery app”
And it turns that idea into a working system.
You get:
– Structured databases
– Smart workflows
– UI ideas + layouts
– Even code + flows in FigJam
No switching tools. No complex setup.
It connects everything in one place and actually makes it usable.
This is what a real AI agent looks like.
Not just generating content…
But turning ideas into systems you can use instantly.
🔗 Agent: Designa
Agent is live : https://www.notion.so/marketplace/custom-agents/designa
notion.so
Notion – The all-in-one workspace for your notes, tasks, wikis, and databases.
A tool that connects everyday work into one space. It gives you and your teams AI tools—search, writing, note-taking—inside an all-in-one, flexible workspace.
Every brand strategy project starts with a discovery questionnaire —
and inside it, there’s already a lot of the strategy.
The real work is knowing how to read it.
Part of my process is decoding those responses, identifying patterns, connecting signals, and understanding what the client is really communicating beyond their words.
So I built Brand Discovery Decoder.
The instructions are based on how I personally process client questionnaires:
– mapping responses into values and personality
– identifying positioning signals
– surfacing patterns and underlying themes
– highlighting gaps, tensions, and opportunities
Instead of starting from a blank page,
I start with a structured strategic base I can build from.
From there, I develop the brand direction.
Great work!
This is my submission for the Rive HMI Challenge.
The concept is set in a post-apocalyptic world where manufacturing infrastructure is gone so vehicles aren't manufactured, they're built from whatever's available. The platform is modular: body, trailer, cargo bed all swappable depending on the job. This configuration is a scout and light delivery vehicle operating at -32° in terrain with unmapped threats. Get to the destination. Don't die.
The UI follows the same logic as the vehicle. It's a grid system where each screen tile can be swapped based on what the situation demands. Instrument cluster, climate controls, navigation, vehicle diagnostics, everything reconfigurable.
This was my first time building a full HMI system in Rive, state machines, nested artboards, data binding, the whole thing. Honestly it was a lot of fun. There's a point where it just makes sense after all the struggle to figure out state machine based systems.
UI designed in Rive. Car model put together in Blender. Comp and Edited in After Effects.
Very creative concept!
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