Had a lot of fun building this alternate world for CapCut and exploring how the brand could exist beyond its current product boundaries while staying true to its creative spirit.
If you'd like to see the full project, concept, and design system, the PDF case study is linked below...
CapCut Archive reimagines CapCut as a future cultural archive preserving human creativity across centuries. Blending museum systems, digital preservation, and premium editorial design, this concept explores what CapCut could become beyond editing...
I chose MUDE ā Earthmade because it represents something deeper than a product: it represents the connection between earth and hand. Between maker and user. Between people across age, profession, and status.
MUDE ā Earthmade is a cinematic story about connection.