🚦 Design isn't just about making something look good, it's about making information memorable. F...🚦 Design isn't just about making something look good, it's about making information memorable. F...
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Romal's avatar
Romal Mann
pro
• Jul 27
🚦 Design isn't just about making something look good, it's about making information memorable.
For this self-initiated concept, I wanted to rethink how road safety information could be experienced. Instead of another government-style pamphlet that people often ignore, I designed "Signs of Life"—a visual road safety handbook supported by a collection of interactive sign cards that make learning feel approachable and engaging.
The idea began with one question:
How can I make people actually want to read road safety information?
Rather than relying on fear-based messaging, I explored a friendlier educational approach inspired by editorial design, illustrations, and interactive learning. The goal was to help new drivers, newcomers to Canada, and everyday commuters understand road rules through simple visuals and clear storytelling.
My Process
• Researched Canadian road safety communication and identified opportunities to improve engagement.
• Developed the overall campaign concept and visual direction.
• Explored multiple layout systems before deciding on a handbook format that felt approachable instead of instructional.
• Designed custom editorial illustrations for each topic to make complex rules easier to understand.
• Created a consistent colour palette inspired by official Canadian road signs while maintaining a warm editorial aesthetic.
Key Design Decisions:
One of the biggest decisions was choosing clarity over decoration.
Although more playful concepts were explored during the early stages, I intentionally kept every road sign visually accurate so the information remained trustworthy and educational. The personality comes from the illustrations, layout, and storytelling—not by changing the actual road signs.
To make the experience more interactive, I also designed a series of Sign Cards that work as quick learning tools. Instead of reading long paragraphs, users can review important road signs, reinforce their knowledge, and build better driving habits in a simple, visual way
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