Kickstarted a brand strategy project for a healthy beverage brand this month.
One thing this project reminded me of is how easily brand strategy can spiral into 50-slide decks, endless documents, and a room full of people pretending they're still paying attention.
But the...
One thing I realised while working on LeoBrain was that B2B marketing isn't actually boring.
We've just accepted that it has to sound that way.
Unlike B2C, B2B buyers aren't looking for impulse. They're looking for solutions to real business problems. The sales cycle is longer,...
Being a better writer doesn't start with a course or a certification.
For me, it started with becoming a better reader.
As a Literature scholar and published poet, I've spent years reading fiction.
What surprised me was how much it shaped the way I think about brands.
People...
EAT — Social Media & Creative Strategy
EAT was an AI-powered meal and nutrition planning platform built for an international audience, looking to strengthen its organic presence. The challenge wasn't simply to publish more content, but to reinvent how the brand showed up online...
Content StrategySocial Media StrategyBrand StrategyCopywritingSocial Media ManagementCanvaInstagramSlack
