Just had the best conversation with a copywriter of 20+ years exp that I will never forget.
We were talking about how to stand out as a writer today, given that AI has made everything noisier.
Her answer was simple and a little uncomfortable:
Find your voice. Then trust it enough...
Kickstarted a brand strategy project for a healthy beverage brand this month.
One thing this project reminded me of is how easily brand strategy can spiral into 50-slide decks, endless documents, and a room full of people pretending they're still paying attention.
But the...
One thing I realised while working on LeoBrain was that B2B marketing isn't actually boring.
We've just accepted that it has to sound that way.
Unlike B2C, B2B buyers aren't looking for impulse. They're looking for solutions to real business problems. The sales cycle is longer,...
Being a better writer doesn't start with a course or a certification.
For me, it started with becoming a better reader.
As a Literature scholar and published poet, I've spent years reading fiction.
What surprised me was how much it shaped the way I think about brands.
People...
