Rita Saaidi
Brand Identity & Creative Direction
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A packaging project I worked on earlier this year for Chop O, a plantain cluster snack brand targeting Nigerian and European markets.
The idea was to create something bold, playful, and full of personality, with vibrant colors and a packaging system that stands out on the shelves.
Would you recognize a candle brand without its logo?
That was the thinking behind VĀRA’s sculptural silhouette. The same stacked form carries through the ceramic vessel, brand symbol and tassel charm, giving the brand something recognizable beyond its name.
I’ve just published...
A look back at my work for Girl Undiscovered, created in 2020–2021.
Created for Gen Z, Girl Undiscovered pairs gentle skincare with an exploration of new ingredients and a message of self-discovery. Beyond skincare, the brand encourages young women to embrace their individuality,...
