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A look back at my work for Girl Undiscovered, created in 2020–2021.
Created for Gen Z, Girl Undiscovered pairs gentle skincare with an exploration of new ingredients and a message of self-discovery. Beyond skincare, the brand encourages young women to embrace their individuality, find strength within themselves and feel free to define who they are on their own terms.
The project involved refining the existing brand identity and iconography, designing the product packaging, and extending the refreshed visual direction into the website and app through design and development.
Expressive typography, soft pastel tones and playful details reflect that youthful, independent spirit. A clear visual hierarchy gives each product its own character while making the collection feel connected across packaging and digital experiences. The result is an approachable, expressive identity that makes room for both skincare education and personal exploration.
Role: Brand identity revision · Packaging design · Iconography revision · Website & app design and development
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