Project Overview
Designed, wrote, and developed a high-converting paid-ad appointment funnel for Lumina Aesthetics, a luxury medical spa and regenerative skin clinic.
MBA Conversion Strategy & Key Features Built:
• New-Patient Offer Architecture: Positioned an irresistible front-end offer ($100 First-Visit Treatment Voucher + Complimentary 3D VISIA Skin Scan) with transparent member pricing to maximize paid ad ROAS.
• Interactive 2-Step Skin Diagnostic Quiz: Custom JavaScript treatment matcher where prospective patients select their Primary Aesthetic Goal and Preferred Social Downtime to receive a personalized clinical protocol, session duration, and voucher price in real time.
• Filterable Clinical Menu & Instant SMS Voucher Modal: Dynamic treatment category tabs (Laser & RF, Natural Injectables, Medical Facials) paired with a friction-free lead-capture modal.
Live Preview: https://lumina-aesthetics.pages.dev
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Project Overview
Designed, wrote, and coded a high-converting Direct-to-Consumer (DTC) product launch and subscription landing page for Aether Focus Brew, a clinical-grade adaptogenic espresso blend.
MBA Conversion Strategy & Key Features Built:
• High-AOV Interactive Buy-Box: Built an interactive 1-Bag / 2-Bag / 3-Bag quantity selector paired with a Subscribe & Save 29% vs. One-Time Purchase toggle that dynamically updates pricing, strike-through savings, and checkout button totals.
• Offer Stacking & Risk Reversal: Positioned a free starter gift (Titanium Milk Frother), per-cup cost breakdown ($1.15/cup vs. $5.50 cafe latte), and a 60-day money-back guarantee right inside the buy box.
• Clinical Transparency & Competitor Comparison Matrix: Full milligram disclosure cards plus an at-a-glance comparison table and verified buyer review wall.
Live Preview: https://aether-focus-brew.pages.dev
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Project Overview
Architected, wrote, and developed an executive lead-generation funnel for Apex Scale Advisory, a high-ticket B2B revenue consultancy serving $2M–$25M agencies and SaaS firms.
MBA Conversion Strategy & Key Features Built:
• Authority-First Executive Aesthetic: Paired editorial serif typography with deep navy and gold accents to command high-ticket trust immediately.
• Interactive 3-Pillar Methodology Explorer: Clickable 90-day roadmap tabs (Days 1–15 Unit Economics, Days 16–45 Conversion Funnel, Days 46–90 Outbound Velocity) that pre-sell enterprise buyers before they join a discovery call.
• Interactive 90-Day Pipeline & Revenue Estimator: Custom calculator where agency founders input their Average Deal Value (ACV) and Monthly Sales Calls to see their projected annualized revenue lift.
• Executive Strategy Audit Booking Modal: Built-in calendar qualification modal engineered to convert cold traffic into booked strategy calls.
Live Preview: https://apex-scale-advisory.pages.dev
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Project Overview
Designed, wrote, and built a high-converting B2B SaaS launch landing page for FinPulse AI, an autonomous CFO and cash-flow forecasting platform for venture-backed startups.
MBA Conversion Strategy & Key Features Built:
• Above-the-Fold Value Proposition: Engineered headline, trust micro-copy (SOC2, read-only encryption), and dual CTAs to maximize free-trial signups.
• Interactive Live Product Preview: Multi-tab dashboard preview allowing prospects to explore Live Runway Forecast, Shadow SaaS Burn Detector, and Hiring Scenario Planner before signing up.
• Interactive MBA Runway & Burn Calculator: Custom JavaScript sliders that dynamically calculate a founder's Annual Recovered Cash, Monthly Burn Reduction, and Extra Cash Runway Months in real time.
• Dynamic Annual vs. Monthly Pricing Toggle & Instant Trial Modal: Friction-free pricing architecture with a 20% annual billing toggle and an instant lead-capture modal.
Live Preview: https://finpulse-ai.pages.dev
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