Project Overview Architected, wrote, and developed an executive lead-generation funnel for Apex Scale Advisory, a high-ticket B2B revenue consultancy serving $2M–$25M agencies and SaaS firms.

MBA Conversion Strategy & Key Features Built: • Authority-First Executive Aesthetic: Paired editorial serif typography with deep navy and gold accents to command high-ticket trust immediately. • Interactive 3-Pillar Methodology Explorer: Clickable 90-day roadmap tabs (Days 1–15 Unit Economics, Days 16–45 Conversion Funnel, Days 46–90 Outbound Velocity) that pre-sell enterprise buyers before they join a discovery call. • Interactive 90-Day Pipeline & Revenue Estimator: Custom calculator where agency founders input their Average Deal Value (ACV) and Monthly Sales Calls to see their projected annualized revenue lift. • Executive Strategy Audit Booking Modal: Built-in calendar qualification modal engineered to convert cold traffic into booked strategy calls.

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