Project Overview Designed, wrote, and developed a high-converting paid-ad appointment funnel for Lumina Aesthetics, a luxury medical spa and regenerative skin clinic.

MBA Conversion Strategy & Key Features Built: • New-Patient Offer Architecture: Positioned an irresistible front-end offer ($100 First-Visit Treatment Voucher + Complimentary 3D VISIA Skin Scan) with transparent member pricing to maximize paid ad ROAS. • Interactive 2-Step Skin Diagnostic Quiz: Custom JavaScript treatment matcher where prospective patients select their Primary Aesthetic Goal and Preferred Social Downtime to receive a personalized clinical protocol, session duration, and voucher price in real time. • Filterable Clinical Menu & Instant SMS Voucher Modal: Dynamic treatment category tabs (Laser & RF, Natural Injectables, Medical Facials) paired with a friction-free lead-capture modal.

Live Preview: https://lumina-aesthetics.pages.dev